Episode Summary:

• Introduction and Background: Anthony Haddad introduces Eric Stevens, founder and CEO of Stevens Diamond Jewelers in West Springfield, Massachusetts, discussing the family's long-standing jewelry business.
• Journey in the Jewelry Business: Eric shares his journey as a third-generation jeweler, starting from helping in his father's store as a child to opening his own store in 1997.
• Transition to Owning a Standalone Business: Eric talks about moving from a rented space to owning a 4,000 square foot standalone building, emphasizing the benefits of having a dedicated store.
• Business Operations and Inventory: Discusses the impact of COVID-19 on their operations, their focus on custom engagement rings, and the inclusion of lab-grown diamonds.
• Customer Engagement and Custom Design: Highlights the importance of personalized customer service and the growing trend of custom-designed jewelry using customer-supplied inspirations from social media.
• Embracing AI and Future Growth: Eric shares his plans to embrace AI for enhancing customer experience and marketing, acknowledging the need to adapt to technological advancements.
• Community Involvement and Events: Discusses the importance of community involvement, participation in local charities, and organizing in-store events to engage customers and support local causes.
• Advice for Other Jewelers: Emphasizes the importance of continuous learning, adapting to new technologies, and collaborating with peers to improve business operations.

Links And Resources: Stevens Diamond Jewelers website: stevensjewelers.com

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Episode Summary:

• Introduction and Background: Anthony Haddad introduces Lilian Raji, President of Lilian Raji Agency, and discusses her background and the services her agency provides.
• Lilian's Journey in Marketing: Lilian shares her journey into the marketing industry, starting from her early experiences and leading to the establishment of her own agency.
• Agency Services and Specializations: Lilian describes the specialized services her agency offers, including PR, marketing strategy, and brand management, particularly in the luxury and jewelry sectors.
• Marketing Strategies for Jewelry Brands: Discusses effective marketing strategies tailored for jewelry brands, emphasizing the importance of storytelling and building a strong brand identity.
• Challenges in the Marketing Industry: Lilian talks about the common challenges faced by marketers, especially in the luxury goods sector, and how to navigate them.
• Importance of PR in Marketing: Highlights the role of public relations in marketing, sharing insights on how to leverage PR to enhance brand visibility and reputation.
• Digital Marketing and Social Media: Lilian provides tips on utilizing digital marketing and social media to reach target audiences, including content creation and engagement strategies.
• Advice for Aspiring Marketers: Offers valuable advice for those looking to enter the marketing field, emphasizing the importance of continuous learning and adaptability.

Links And Resources:

• Lilian Raji on LinkedIn
• Visit Lilian Raji Agency at lillianraji.com

Thank you for joining us this week!

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Visit us at Jewelrybox.ai for a free trial and a free demo to witness the future of AI in the jewelry industry.

Episode Summary:

• Journey to Metalworking Artist: Vivienne Varay shares her path from photography and design to metalworking, leading to a Master of Fine Arts in jewelry from the University of Georgia.
• Sales Experience and Partnerships: Vivienne discusses her sales role with a company partnered with major retailers, focusing on customer engagement and sales analysis.
• Career Journey and Transition: Her career spans roles at Macy's, Nordstrom, and more, leading to her current position as a lecturer at Washington State University.
• Teaching Experiences and Courses: Vivienne teaches social media and 3D digital animation, sharing insights on incorporating AI into her curriculum.
• Comparing Corporations and Small Businesses: Insights on managing large vs. small businesses, emphasizing tailored processes and training for success.
• Sales Journey and Engagement Strategies: Highlights the importance of understanding products and customers, and engaging effectively through social media.
• Communication and Design Tools: Discusses using Adobe suite and other tools for inclusive learning and business communication.
• AI Journey and Legal Concerns: Explores the evolving role of AI in teaching and its potential legal challenges, emphasizing the need for quality data input.
• AI's Impact on Animation and Sora Feature: Talks about AI's transformative potential in animation and introduces the Sora feature for creating movie-style videos.
• Tips for Success and AI Training: Offers advice on staying open to learning and change, and highlights AI training resources for business success.

Links And Resources:

• Instagram: @viviennevaray

Thank you for joining us this week!

Connect with us on Facebook, Instagram, YouTube, LinkedIn and other social platforms to stay ahead of the competition.

Visit us at Jewelrybox.ai for a free trial and a free demo to witness the future of AI in the jewelry industry.