In today’s media landscape, it’s no surprise that all roads lead to video. It’s what we consume. It’s the beating drum of content marketing, and its platform agnostic because it applies to every industry including coaching and consulting. 

What is surprising though, is the kind of video content people are consuming and what drives them to take action. In lieu of advertising, organic, value-driven content has made a real comeback, and it’s centered around stories more than ever before. This even applies to people whose services exist to solve a particular, niche problem. 

The question is: how do we make our content more magnetic in this landscape? In this episode, I’m joined by a special guest, the founder of FeedStories, Bob Regnerus. He talks about what’s happening in video marketing, and how we can implement it in our own businesses. 

3 Things We Learned From Bob Regnerus 

• The current state of paid online advertising 
• Why there’s more demand for solutions-based organic content right now 
• How to back up ideals and big ideas with magnetic stories

Guest Bio

Bob Regnerus is the founder of FeedStories and the author of 5 books, including The Ultimate Guide to Facebook Ads, which sold out on its first day. His gift and passion is to help you promote yourself and your business. Throughout his career and working with clients in over 105 markets since 1998, he helps clients promote a powerful message to the marketplace, and target specific customers to deliver that message through Paid Advertising. Bob gets results for his clients through Facebook Advertising Management and Consulting. Bob has had the opportunity to work with a number of remarkable individuals and companies over the years, and spoken to crowds from 20 to 2000 all over the country. For more information, and to find out more about Bob’s work, visit https://feedstories.com/.