Join Rochelle Hemingway, CEO, SLAY To Success. Learn how Rochelle’s S.L.A.Y. formula—Stay ready, Lead out loud, Access community, You are built to last—took her from 18-year-old Airman to Command Chief guiding 8,000 people, and how one daily ritual fuels her momentum.

See more: MarkSpencerCook.com/Podcast.

Everyone faces stalled careers when confidence, health, and image misalign. Tune in and start slaying your leadership image today.

Secret: Discover Rochelle’s non-negotiable ritual for unshakeable presence…

“Stay ready to be ready.”

“Show up in excellence.”

“You are built to last.”

Find your unexpected “Y-switch” born in your “deployment”:

Website: https://slaytosuccess.com

LinkedIn: https://www.linkedin.com/in/rochelle-hemingway-slays/

See more at: MarkSpencerCook.com/Podcast/

Links for Mark S. Cook: MarkSpencerCook.com | WindfallPartners.com

LinkedIn for Mark S. Cook: LinkedIn.com/in/@MarkSpencerCook

Other Social Media: @MarkSpencerCook

Questions Explored in This Discussion:

• Why does SLAY beat imposter syndrome?

• How to lead 8,000 airmen?

• Which habits anchor presence?

• What turns critics into allies?

• How can image speed promotions?

Lessons Learned:

• Audit your digital footprint before strangers shape your reputation.

• Prepare obsessively; unexpected chances favor those mastering basics.

• Model excellence daily; visible example persuades faster than directives.

• Voice your perspective early; self-advocacy gets decision-table seats.

• Cultivate allies & critics; community multiplies grit, feedback, & reach.

• Commit to one power ritual; repeat daily to recharge momentum.

• Design image intentionally—posture, attire, eye contact, readiness.

• Persist through slow promotions; breakthroughs follow the determined.

Chapters

00:00 Introduction

02:49 Early Life

05:47 Civilian Transition

09:08 Service Challenges & Triumphs

11:59 Leadership Lessons

15:11 Identity & Presence

18:01 Beating Imposter Syndrome

21:02 Building Trust

23:56 Communication

26:55 Managing Difficult People

29:48 Leading Crisis & Change

33:07 Creating Community

35:56 Key Takeaways

36:21 Navigating Military Life

38:02 Journey to Parenthood

46:42 Reinventing After Service

50:32 The S.L.A.Y. Philosophy

1:03:32 Practical Tips to Thrive

Keywords

command chief, SLAY method, leadership, image consulting, personal branding, women leaders, military leadership, resilience, presence, community, imposter syndrome.

Prepare for a powerful conversation with Tate Stock, Founder and CEO of Chirp and viral Shark Tank standout. Stock and wife Hannah partnered to launch what is now Chirp. Soon after, Tate found himself negotiating between offers from: Kevin O'Leary, Robert Herjavec, and Lori Greiner as Mark Cuban and Daymond John made things both difficult and smarter.

Stock’s launch of a product made of sewer pipe and yoga mats was crowdfunded as a side hustle first and molded into a $100M+ brand used by millions of back pain sufferers.

Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, and also on Apple, Spotify, and most podcast platforms.

Everyone faces the pressure to succeed at work—to lead one’s own work and sometimes others to scale fast but stay real, as a person. Tate Stock reveals how his startup breakthrough began not with perfect branding—but with bold pivots and testing face-to-face conversations with real customers.

Discover how to move fast without faking success. Tate shows how shifting your use and message—not always your product design—can unlock opportunities, how imperfect efforts outperform polished delays, and why direct interaction beats expensive strategy decks every time.

Embark on a smarter path to meet needs and succeed at life’s work—help others—for fit and meaningful growth. Apply Tate’s methods today to test ideas, validate servees, and create momentum fast.

Tate Stock has redefined how wellness can reach the masses, moving from yoga to back pain, and gaining national attention:

• Viral back pain relief company with 6M+ wheels sold

• Shark Tank Season 12 standout with high-profile negotiations

• Named to Forbes 30 Under 30 – Manufacturing & Industry

• Grew from garages to big-box retailers, then direct ecomm.

Explore how Tate’s experience with crowdfunding, messaging pivots, and literally no-nonsense, transparent leadership can reshape the way entrepreneurs grow teams and results:

• Launch products even if they’re not perfect

• Test customers before investing too much

• Pivot messaging to unlock massive new markets

• Work side-by-side with your family without sacrificing either

• Lead with transparency, not politics

• Buy freedom with your earnings—not just stuff

• Create direct feedback loops from real people

• Treat trade shows like laboratories for truth

Questions Explored:

• How do you discover your real market?

• What makes Shark Tank deals intense?

• Can fake listings help test demand?

• What’s better than balance?

• How do bold pivots outperform branding?

Lessons Learned:

• Pivot messaging to reach new markets

• Sell relief, not theory

• Face-to-face tests beat surveys

• Build before it's perfect

• Let customers lead your evolution

• Family-first is a business strategy

• Launch even if it’s messy

• Transparency builds faster teams

Connect with Tate Stock:

LinkedIn: https://www.linkedin.com/in/tatestock/

Website: https://gochirp.com

Instagram: https://www.instagram.com/gochirp/

See more at:

MarkSpencerCook.com/Podcast

MarkSpencerCook.com | WindfallPartners.com

LinkedIn: LinkedIn.com/in/@MarkSpencerCook

Other Social Media: @MarkSpencerCook

Keep cool under pressure. Elite leader Mark Thorpe, former LAX executive and Pandemic CEO of Ontario International Airport is now founder of Atmos Global Aviation and offers us his consulting right in the episode. Discover the strategic insights for travelling and leading that Mark employed during his tenure at Ontario, as he navigated the pandemic’s challenges.

Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, and also on Apple, Spotify, and most podcast platforms.

Everyone faces the challenge of leading in unprecedented crises in business. Mark Thorpe shares an approach to adapt. Discover how to adapt and thrive. Mark Thorpe reveals strategic insights on transforming setbacks into opportunities, focusing on innovative solutions to improve operations and morale during struggles.

Embark on a path to master crisis management but also to apply Mark's strategies today and transform your approach for leading. Implement his key lesson on streamlining operational continuity through a “storm.”

Mark Thorpe has led remarkable success in aviation. From stabilizing Ontario International Airport through local ownership transitions to leading strategic growth at DFW and LAX, his journey is a testament to resilience and innovation:

• Founder, Atmos Global Aviation Consulting

• Former CEO, Ontario International Airport Authority

• Led DFW’s cargo and logistics growth strategy

• Recruited numerous international airlines at LAX

Explore Mark Thorpe’s latest leadership tools at Atmos Global Aviation:

• Invaluable tools and travel strategies.

• Keys of serious operations.

• Unlock the rare lessons of crisis management.

• Transform crises into strategic opportunities.

• Adapt quickly to unprecedented challenges.

• Lead with resilience and innovation.

• Discover depths of pivotal moments

• Reshape an approach to leading anything.

Questions Explored:

• What strategies did Mark Thorpe use during the pandemic?

• How did Mark handle operational challenges at Ontario International Airport?

• What are the key insights from Mark’s leadership at DFW and LAX?

• How can aviation leaders navigate crises effectively?

• What role does innovation play in aviation management?

• How did Mark transition Ontario International to local control?

• What are the future trends in global aviation?

• How can strategic consulting aid in aviation industry growth?

Lessons Learned:

• Embrace flexibility and adaptability in leadership.

• Innovate to maintain operational continuity.

• Prioritize safety and security in operations.

• Develop strategies to navigate changing environments.

• Foster effective communication with stakeholders.

• Leverage data for informed decision-making.

• Build a resilient organizational culture.

• Utilize local control for operational efficiency.

LinkedIn: LinkedIn.com/in/markthorpe/

Website: AtmosGlobalAviation.com

See more at: MarkSpencerCook.com/Podcast, YouTube, and most podcast platforms.

MarkSpencerCook.com | WindfallPartners.com

Prepare for a powerful encounter with Randy Dyck, Founder, CEO and Coach. Everyone faces burnout; not everyone slams into a building on a motorcycle, only to launch off the building without a helmet. Randy learned what happens when ego outweighs impact (MarkSpencerCook.com/Podcast).

Randy describes how thousands of home sales led him to create a purpose-driven movement in real estate success and life philosophy.

Discover how Randy reversed traditional sales, built a 650-person network, and survived near-paralysis to lead with joy. Hear why “weird is rich, normal is poor”—and how to create a real “return on life.”

Embrace the challenge to build your personal legacy now.

Visit: https://www.linkedin.com/in/randy-dyck

Build your resilient shield to downturn daily:

“I'm not a wannabe.”

“GoPro: Your daily decisions…”

“Underdog DNA is our 24th pair of chromosomes.”

Burning a million dollars wasn’t the worst part, Randy tells...

Randy’s Links:

LinkedIn: linkedin.com/in/randydyck

Podcast: https://podcasts.apple.com/us/podcast/return-on-life-podcast/id1693542807

Coaching Site: https://www.randydyck.com/coaching

See more at:

MarkSpencerCook.com/Podcast

MarkSpencerCook.com | WindfallPartners.com

Linkedin: linkedin.com/in/markspencercook

Social Media: @MarkSpencerCook

Questions Explored in This Discussion:

- Why is real estate about orchestration?

- What is the “return on life” mindset?

- How does underdog DNA fuel growth?

- Why do leaders resist letting go?

- What defines a “GoPro” work ethic?

Lessons Learned:

- Stack adversity to build resilience.

- Ego can cost you everything.

- Use daily checklists for accountability.

- Measure progress in marbles, not just money.

- Define your four-part “why.”

- Sell with authenticity, not tactics.

- Reverse-engineer sales into gravity.

- Create movements, not just teams.

Chapters:

- Intro to Randy Dyck

- Early Adversity & Twin Connection

- Neck Injury & Recovery

- Underdog DNA Philosophy

- Real Estate Fulfillment & Wealth

- Building a 650-Person Team

- Daily Checklist, GoPro Mindset

- Return on Life Framework

- Ego, Leadership & Letting Go

- Advice to Graduates

Keywords:

real estate coach, return on life, sales philosophy, leadership, team building, adversity, underdog DNA, entrepreneurial success, randy dyck, bold encounters, mark cook, daily checklist, resilience, go pro mindset, real estate strategy, client impact

Everyone faces financial collapse when capital dries up. Heather guides her business, others business, and communities to pivot and thriving (see MarkSpencerCook.com/Podcast).

Discover how repeated setbacks—losing her first product, cutting staff, and chasing new markets—sparked Heather’s breakthroughs. Find out why building your own solutions can free you from unstable partners. Embark now to follow her strategy and act today!

Heather uncovers her secret pivot for remote global expansions:

"I was really green, but very passionate."

"In order to preserve the product, we spun the product off."

"An ending is just a new beginning."

One hidden step changed her entire impact-investment model in an amazing way.

Listen to Heather’s Story,

Mark Cook

Questions Explored

• How do revenue decisions shape success?

• Which costs demand urgent attention?

• Why did virtual pivots push Heather to broaden globally?

• How do self-trust and resilience fuel new funding paths?

• Where does impact investing truly pay off?

Lessons Learned

• Identify urgent needs before building a solution.

• Maintain lean spending for better sustainability.

• When partnerships crumble, create your own direct approach.

• Consistent consulting can bankroll product ideas.

• Communication keeps teams engaged through crises.

• Focus your message for the right clients.

• Virtual operations can uncover new markets.

• Nurture self-confidence to handle setbacks.

Chapters

00:00 Embracing Outcomes

02:40 Early Hurdles

05:35 Financial Knots

08:20 Pandemic Twist

11:25 Revenue vs. Expenses

16:10 Team Restructures

19:45 Caribbean Expansion

22:50 Profitable Impact

Keywords

Impact Investing, Asset Management, Revenue, Cash Flow, Entrepreneurship, Virtual Pivot, Team Layoffs, Caribbean Strategy, Regulated Solutions, Problem-Solving, Global Growth, Sustainability, Financial Resilience

Revisiting one of several previous phone interviews with Dr. Marty Cooper, father of the cell phone. From two cellphone conversations (forgive the audio) Dr. Cooper tells us how to innovate any work (see MarkSpencerCook.com).

A young Marty Cooper was once hired to join a small team at, then, tiny Motorola. His team was racing to beat a huge phone company (the old AT&T) to invent a phone that could be used in a car. Marty’s team was way behind and lacked the government support the big company enjoyed. But something different started bothering Marty.

Marty began asking his team very important but disruptive questions: “What difference would phone users really want? Why should they call another place—a car—they already have to call a kitchen or an office desk? Wouldn’t they rather call a person, not another place?” Marty said over and over, “People would rather call a person, not a place!

”When Marty asked the right questions, they ended up changing the world. He stood on a New York street and made the world’s first public cell phone call to his competitor at AT&T. Hear Marty tell about this call. It refocused us on people, not places, and it changed how we relate forever.

What role does creativity and passion play? To lift others, we need both. Mark and Marty talk about how observing real-life situations leads to fresh ideas. They also discuss the importance of finding expert advice and how new tools can bring teams together. Small tests and learning fast help make customers truly happy.

Takeaways • Passion makes it possible to solve tough problems. • Spending time with real people leads to better ideas. • Working with experts can spark innovation. • Testing ideas first helps find solutions faster. • Real success means delighting your customers.

Why does creative thinking require breaking the box?"You can't be creative and efficient at the same time." "To really understand something, you've got to burrow deep in minds." "The ideas themselves are kind of superficial…The right solution sells."

To innovate, there is a way to know what a client is actually experiencing… Mark Cook and Dr. Marty Cooper

MarkSpencerCook.com

Chapters

00:00 The Power of Passion in Innovation

01:27 Marty Cooper: The Father of the Cell Phone

03:40 The Importance of Creative Thinking

06:05 Understanding Customer Needs

10:15 The Role of Observation in Innovation

13:11 Experiencing the Customer's Journey

17:23 Connecting with Experts for Breakthroughs

20:31 The Future of Collaboration and Innovation

24:00 Experimentation in the Innovation Process

28:21 Delivering Customer Delight

Keywords

innovation, cell phone, cellphone, invention, Marty Cooper, Mark Cook, creativity, customer experience, collaboration, passion, problem-solving, breakthroughs, technology, leading, leadership, consulting, podcast, vodcast, YouTube, channel, Apple Podcast, Spotify

The art of securing a first, live meeting with a new contact. Mark Cook shares an interview from when Lisa Morozoff was a principal with Mercer, San Francisco (now with Uber) and with Ryan Wiersdorf, a sales leader and top performer at O.C. Tanner. Mark also adds a response by Rob Plowgian, sales leader at NetCuras, about beginning business relationships. Plus, Rob offers a bonus: discovering tech. “dev ops” problems and opportunities for providers. All four participants in this lively discussion explore relationship-building, positioning a company, and understanding operations for prospects. The discussion covers key challenges in others' roles, the role of emotion in decision-making, and strategic networking. Guests also share preparation tactics for referrals and the art of asking for introductions—highlighting the power of personal connections and purposeful outreach.

A new relationship requires understanding feelings not just thoughts:

"Emotion is part of decision making."

"Value is progress."

"I believe in sharpening the saw."

Learn a way to start the very beginning of a relationship with a new contact…

Mark Cook

Takeaways

• Forethought and purpose impact communication significantly.

• Building relationships is crucial for any great success.

• Emotion plays a key role in decision-making.

• Value creation must get practical in networking.

• Asking for referrals best requires any approach besides selling.

• Understanding the macro environment aids in preparation.

Keywords

communication, operations, talent acquisition, networking, referrals, emotional intelligence, business relationships, leadership, value creation, relationship building

Ryan Wiersdorf: https://www.linkedin.com/in/ryanwiersdorf/

Lisa Morozoff: https://www.linkedin.com/in/lisa-morozoff-3469a45/

Rob Plowgian: https://www.linkedin.com/in/robplowgian/

Chapters

00:00 The Impact of Communicating Well

02:15 Building Relationships in Business

08:49 The Importance of Live Meetings

17:29 Attracting Meaningful Conversations

24:50 Preparing for Referrals

35:39 Approaching Potential Referrals

42:03 Channel Strategy for Growth

Catch this conversation, Mark Cook and Tom Zaiderman explore AI, Autonomy, and the core of leadership, emphasizing the importance of service, compassion, and interconnectedness in both personal and professional realms. Tom shares his philosophy of leadership as a form of service, drawing from ancient wisdom and personal experiences. He discusses the significance of creating space for others to contribute and innovate, as well as the need for realistic positivity in leadership. The conversation also touches on the impact of personal adversity on leadership style and the importance of recognizing the interconnectedness of all stakeholders in a business.

Facilitation is more effective than authority in leading:

"Leading is serving by creating a space."

"You cannot cheat this system…"

"Pause, take a deep breath…Feed the Pause."

Unbelievable adversity led Tom to greater compassion and a forward lean.

Mark C.

Takeaways:

Leadership is fundamentally about serving others.

True service involves recognizing the interconnectedness of all stakeholders.

Positivity should be realistic and grounded in truth.

Creating space for innovation is essential for growth.

Personal adversity can lead to greater compassion and understanding.

Effective leadership requires emotional intelligence and empathy.

Rethinking business strategy through the lens of service can yield better results.

The best leaders prioritize the needs of their teams and stakeholders.

Leadership is about connection, not just decision-making.

Links:

Ruby.ai Robotic Technologies: https://ruby.ai/

Tom Zaiderman: linkedin.com/in/tom-zaiderman-84808438

Chapters:

00:00 The Philosophy of Leadership

06:46 Service as a Leadership Principle

13:42 Creating Space for Innovation

19:02 Personal Loss and Leadership Growth

32:36 Fostering Team Positivity

37:25 The Future of AI and Leadership

Keywords:

leadership, service, AI, personal growth, compassion, positivity, interconnectedness, business strategy, emotional intelligence, facilitation