Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.

In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.

We dive into:

• The real differences between traditional, hybrid, and self-publishing
• The most common (and costly) publishing mistakes authors make
• Why self-publishing is more empowering than you think

If you're navigating your publishing journey or trying to decide which route to take, this conversation will help you move forward with clarity.

Tune in and get the insight every author deserves before they publish.

“Which Publishing Approach is Best for YOU?” by Elizabeth Lyons at publishaprofitablebook.com

“7 Critical Questions to Ask Hybrid Publishers” by Elizabeth Lyons at publishaprofitablebook.com

If you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies.

In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book.

You’ll learn:

• Common marketing tactics that waste time and money (and how to avoid them).
• Which analytics and metrics matter the most when assessing marketing efforts.
• A simple framework to map out your reader’s journey through your marketing funnel.
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Grab the free Pick Your Platform guide to clarify where you should show up online:

https://jenndepaula.com/platform

Ready to create a book marketing plan that works for you?

Check out the Book Marketing Starter Kit:

https://jenndepaula.com/book-marketing-starter-kit

There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look.

Because chances are, it’s not your writing. It’s your marketing.

In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong.

You'll learn what to look for, what to tweak, and how to breathe new life into your sales.

Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.

Step 1: Cover Check

Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy.

Step 2: Book Description & Hook

Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.

Step 3: Pricing Strategy

Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference.

Step 4: Audience Targeting

Do you know who your ideal reader is? What they are looking for? What they respond to?

Step 5: Visibility & Discoverability

Are your keywords, categories, and descriptions optimized for searchability?

• Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments.
• How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing.
• Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.