Ever wondered what really goes on behind the glossy covers and catchy titles of your favorite books?

In this episode of Bookbound, award-winning author and journalist Julie Satow shares the secrets behind the success of her latest book, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion. She discusses her unique approach to digital marketing, revealing how leveraging social media significantly enhanced her book's visibility and sales.

Julie walks us through the nitty-gritty, surprising influence of sales teams on book covers and titles, sharing her own experience of a rejected fashion illustration cover and a title change from Garment Queens to a title more related to the theme of the book.

If you’re a writer interested in a behind-the-scenes look at what brings a book and a book launch to life, check out this episode!

Resources:
Connect with Julie and check out her work here: https://juliesatow.com/

Subscribe to Bethany & Fran’s Substack here: https://bookswithbethanyandfran.substack.com/

Produced by Share Your Genius https://shareyourgenius.com/

What does it take to transform a persistent idea (over many years) into a published book?

On this episode of Bookbound, executive leadership consultant Elaine Lin Hering joins us to explore the nine-year journey behind her book, Unlearning Silence.

Elaine shares her insights on overcoming self-doubt, navigating the challenges of writing a long-form piece, and the pivotal moment she decided to build a team to bring her vision to life. From her decision to work with a literary agent to the delicate balancing act of positioning her book for both business and wellness markets, Elaine's insights are both inspiring and practical to the aspiring author or the author with many books under their belt!

Resources:
Connect with Elaine here: https://www.linkedin.com/in/elainelinhering
Check out Elaine’s work here: https://elainelinhering.com/

Join Bethany and Fran for their Read Like a Writer Book Club here: https://www.bookboundpodcast.com/club

Produced by Share Your Genius https://shareyourgenius.com/

What happens when a professor discovers that her real strength lies in her journalism skills and academic experience?

For Rachel Somerstein, it’s a critically acclaimed book. Rachel is an associate professor of journalism at SUNY New Paltz and author of "Invisible Labor: The Untold Story of the Cesarean Section." We sat down with her to talk all about her author journey.

From platform building to time management challenges as a busy professor and parent and the dedication required to see a book through to completion, Rachel shares her struggles and tips for those navigating the writing and publishing of a book. She provides an inside look at the publishing process, like securing an agent through the CLMP conference’s “speed dating” event and navigating deadlines and legal reads. Her insights are pure gold if you’re about to embark on your own author journey.

Resources:
Connect with Rachel on LinkedIn here: https://www.linkedin.com/in/rachel-somerstein-1aab2610/

Connect with Rachel on Instagram here: https://www.instagram.com/rachelesomerstein/

Connect with Rachel on Twitter here: https://twitter.com/rachesomerstein?lang=en
Check out Rachel’s work here: https://www.rachelsomerstein.com/

Join Bethany & Fran for their Read Like a Writer Book Club here: https://www.bookboundpodcast.com/club

Produced by Share Your Genius https://shareyourgenius.com/