『Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor』のカバーアート

Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor

Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

To elevate your training, it’s time to take a page from the marketing playbook. In this episode, we’re joined by Bianca Baumann and Mike Taylor—co-authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning—to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.

Bianca, VP of Learning Solutions & Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on:

  • Building a program content strategy that captures learner attention
  • Leveling up with technology and measurement tools
  • Tapping into the emotional drivers that make learning stick

Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&D mindset through a marketer’s lens.

Resources:

  • Book: https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507
  • Website:
    • Bianca: https://www.biancabaumann.com/
    • Mike: https://mike-taylor.org/
  • LinkedIn:
    • Bianca: https://www.linkedin.com/in/biancabaumann/
    • Mike: https://www.linkedin.com/in/miketaylor/

Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylorに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。