In this episode of Bottled Up, Andrew Allen talks with Chris and Payton Gollott, owners of The Frosty Mug in Wiggins, Mississippi. Chris shares his background growing up in D'Iberville, MS., his lifelong experience in the restaurant industry, and the journey to acquiring The Frosty Mug in December 2023. He discusses balancing tradition with new ideas, improving menu quality, and the importance of maintaining the community's beloved gathering spot. Payton, Chris's son, talks about joining the family business while studying business in college and how the hands-on experience is shaping his future goals. The Gollott family emphasizes community involvement, small changes for big improvements, and their vision to expand The Frosty Mug while staying true to its roots. If you're in Wiggins, check out their classic burgers and milkshakes, and experience a true local treasure.

3 Episode Key Takeaways


1. Preserving Community Heritage:

Chris and Payton emphasized how important the Frosty Mug is to the Wiggins community. The restaurant has a long legacy and deep ties—people have worked there across generations, gotten engaged there, and even requested the Frosty Mug to cater their weddings. When Chris and his family took ownership, their main goal was not to drastically change things but to build on its nostalgic and historic value while making careful, thoughtful improvements.

2. Thoughtful Modernization:

Rather than overhauling everything after purchasing the Frosty Mug, Chris took time to observe and gradually implement improvements, especially focused on quality and process in the kitchen. They enhanced recipes (like making sauces in-house and improving their grilled chicken), modernized operations with digital platforms, and sought to blend a classic 1960s feel with present-day conveniences, highlighting a respect for tradition while aiming for efficiency and better guest experiences.

3. Community Engagement and Growth Vision:

Payton and Chris described a community-first approach, with deep involvement in local schools, events, and outreach spearheaded by Chris's wife. They have started catering, sponsored local teams, and introduced new services like breakfast. Their vision includes both physically expanding the restaurant (adding indoor seating, maybe enclosing patios) and potentially growing The Frosty Mug brand to other communities while preserving its unique, nostalgic character.

Show Overview


00:00 Journey to Owning Community Landmark

06:07 Culinary Journey and Career Growth

07:45 Quality Over Speed in Dining

11:08 Buying Historic Community Restaurant

16:19 Revamping The Frosty Mug

21:29 Improving Seating for Year-Round Use

23:43 Nuanced Kitchen Transformation

28:47 Custom Po Boy Conversation

32:40 Rising Food Costs Frustrate Customers

36:15 Balancing Business Decisions and Community

38:05 Community Champion: Outreach Impact

40:51 Discussing Business Leadership

In this episode of Bottled Up, host Andrew Allen chats with Randy Richardson and John Carter, co-founders of MS Sneaker Culture. They dive into the world of sneakers, discussing their passion for collecting, trading, and customizing sneakers. Randy talks about his long-time love for sneakers and how he has around 150 pairs in rotation. John shares how he got into sneakers with Randy's influence, now owning about 70 pairs.

The episode also explores the origin of MS Sneaker Culture and its fast-growing sneaker conventions. They discuss the details of their events, emphasizing an upscale, polished feel and providing a platform for sneaker enthusiasts to buy, sell, and trade. The upcoming event on May 19 at the MGCCC Hospitality Center promises to be exciting, with giveaways, food trucks, and more. If you're into sneakers, this episode is packed with insights and passion from true sneakerheads.

3 Key Listener Takeaways:

1. Origins and Passion for Sneakers: Randy Richardson and John Carter co-founded MS Sneaker Culture, driven by their long-standing love for sneakers. Randy's journey into sneaker collecting began in high school with basketball and has been revitalized by his daughter's interest in recent years. While not always into sneakers, John has had a passion for looking good from the ground up, making his transition into sneaker collecting natural.

2. Sneaker Convention Vision: The idea for Mississippi Sneaker Culture and its events came about after recognizing a gap in the regional market for sneaker conventions. Seeing a lack of such events between Houston and Atlanta, Randy and John decided to create a unique and upscale sneaker event, setting Mississippi apart by providing a polished environment for sneaker enthusiasts to gather, trade, and interact.

3. Growth and Community Engagement: Their initial event exceeded expectations, attracting around 250 attendees and receiving positive vendor feedback. This success showcased a demand for regional sneaker events, motivating them to continue organizing these conventions. Additionally, they emphasize community engagement by integrating giveaways, maintaining a professional setup, and involving local sponsors to foster a strong local sneaker culture.