Brand Safety Exchange

著者： Oasis Consortium
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  • Hear unique perspectives from experts and leaders within the world of brand and user safety. Brand Safety Exchange is hosted by Oasis Consortium, a think tank to unite stakeholders and create actionable, measurable standards for the protection of online brand safety. Each episode contains a deep discussion into a specific topic, providing listeners with valuable insight into the evolving problems, solutions, and market forces that influence brand and user safety every day.
    Oasis Consortium 2020
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あらすじ・解説

Hear unique perspectives from experts and leaders within the world of brand and user safety. Brand Safety Exchange is hosted by Oasis Consortium, a think tank to unite stakeholders and create actionable, measurable standards for the protection of online brand safety. Each episode contains a deep discussion into a specific topic, providing listeners with valuable insight into the evolving problems, solutions, and market forces that influence brand and user safety every day.
Oasis Consortium 2020
マーケティング 政治・政府 経済学
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エピソード
  • 3.3 Building a Diverse & Responsible Tech Ecosystem with Rebekah Tweed from All Tech is Human

    3.3 Building a Diverse & Responsible Tech Ecosystem with Rebekah Tweed from All Tech is Human
    2023/06/06
    People are for whom you are designing, working, and ultimately, creating. As AI and technology advance at a blazing speed, it is more important than ever to ask and be concerned about the societal implications of those new technologies and how to develop policies with values of representation, learning, and wellness in mind.Rebekah Tweed is a leader in Responsible Tech and Public Interest Technology careers, talent, and hiring trends. She is the creator of the Responsible Tech Job Board, and the Program Director at All Tech is Human, a non-profit organization that creates pathways and develops opportunities for individuals from various cultural, academic, and professional backgrounds to get involved in the field.On today’s episode, we cover:
    • What is design justice and how can it help prevent problems with user safety
    • Why DEI is a business imperative
    • How the Responsible Tech Job Board is diversifying the traditional tech pipeline.
    ➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode’s show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.
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    44 分
  • 3.2 What Games Can Teach Us About Brand & User Safety in the Metaverse, with Jonathan Stringfield of Activision Blizzard

    3.2 What Games Can Teach Us About Brand & User Safety in the Metaverse, with Jonathan Stringfield of Activision Blizzard
    2023/05/10
    With the arrival of Web3 and the metaverse, gameplay mechanics and community management will inform the broader landscape of what future immersive worlds might look like. And with the rising popularity of AR and VR games, a key question for marketers is how they should understand the relationship between trust and safety for players, and brand safety for their campaigns and reputation.Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard Media, holds a Ph.D. from the University of Illinois where he focused on social networks, and has worked at several large platforms helping to shape sustainable digital advertising business models. He recently wrote a book about the dynamics within the in-game advertisement industry titled Get In The Game: How To Level Up Your Business with Gaming, eSports, and Emerging Technologies. Listen as Jonathan explains how any business looking to integrate advertising and marketing as part of a sustainable digital business can develop immersive media opportunities that are valuable for both brands and players. ➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode’s show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.
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    30 分
  • 3.1 Why Industry Standards are the Sustainable Growth Driver for Safer Online Communities, with Matthew Soeth of Spectrum Labs

    3.1 Why Industry Standards are the Sustainable Growth Driver for Safer Online Communities, with Matthew Soeth of Spectrum Labs
    2023/04/05

    As online communities quickly evolve, the connection between user and brand safety has never been stronger. Designing and maintaining optimal trust and safety policies and practices that support a sustainable digital business requires staying current with standards and guidelines.Matt Soeth, the Head of Trust and Safety at Spectrum Labs, shares his perspectives on how organizations can utilize these collaborative cross-industry efforts to drive sustainable business growth. From how to build and support content moderation teams, to leveraging best-in-class technology solutions, Matt’s leadership at the Oasis Consortium is helping organizations fast-track their way to safer, more inclusive, communities for both people and brands.➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode’s show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.
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    28 分

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