In last week’s episode, we unpacked the art of subtle selling, how to turn followers into customers without feeling salesy or inauthentic. This week, we’re turning the spotlight on the quieter side of personal branding. If the idea of “being visible” makes you want to hide under a blanket, this one’s for you. We’re talking all things personal branding for introverts, how to build a presence that feels true, calm, and powerful, without having to be the loudest person online.

From redefining what it really means to stand out, to choosing content formats that suit your energy, we explore how introverts can create brands rooted in depth, clarity, and quiet confidence. We share practical tips for setting boundaries, choosing the right platforms, and creating trust through thoughtful storytelling. Because here’s the truth: being visible doesn't mean being “on” 24/7. It means showing up in a way that feels sustainable and real.

You’ll also hear why your soft voice matters, how calming can be a strategy, and why slow burn growth often leads to the most aligned success. Whether you’re a full on introvert or just crave a more intentional approach to your brand, this episode will remind you: you don’t need to shout to be heard, you just need to speak in a way that’s true to you.

Follow the podcast on LinkedIn, and join the⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

After walking you through how to grow a loyal online audience in last week’s episode, Caz and Toby are back to tackle the next big question: how do you actually convert those followers into paying clients, without feeling cringe, salesy, or out of alignment? In this episode, they're diving into the art of subtle selling and why it’s become such a powerful tool for personal brands in 2025 and beyond.

They break down what subtle selling actually looks like (hint: it’s more human connection, less “limited time offer”), and how to blend sales into your content in a way that feels natural, honest, and valuable. From storytelling over sales pitches, to showing real-life transformations and using casual call-to-actions that invite, not pressure. This episode is full of tangible tips for making your content do the selling for you. Plus, they explore why positioning yourself as the guide (not the hero) builds more trust and more conversions.

You’ll also learn how to use your content to pre-qualify buyers, how to talk about your offers with pride, and how to keep showing up with value while still making it super clear that people can work with you. The episode wraps up with a simple action step you can take right away: start building a bank of soft CTAs you can drop into your posts when the time’s right or to strike up a conversation. This one’s a must-listen if you’re ready to turn your online presence into a sales tool that still feels true to you.

Follow the podcast on LinkedIn, and join the⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

You don’t need everyone on the internet to follow you, you just need the right people to stick around. In this episode, Caz and Toby unpack what it really takes to grow a loyal, engaged audience that actually cares about what you do. Forget vanity metrics, this is about building trust, community, and long-term connection with people who genuinely want to be in your world.

From showing up with authenticity to sparking real conversations in your comments and DMs, they share practical strategies for turning passive scrollers into active supporters. You’ll hear why loyalty beats reach every time, how to use personal stories to deepen connection, and why a consistent tone and content rhythm makes your audience feel like they know (and like) you. Plus, they explore how to go beyond the follow button and start creating a genuine community, whether that’s through shared values, two-way engagement, or spaces like online groups and live Q&As.

This episode is full of tips for showing up in a way that builds trust over time, not overnight. To wrap up, Caz and Toby challenge you to spend 30 minutes a day intentionally engaging with your ideal audience this week. Because loyalty doesn’t just happen, it’s something you build. And when you do? That’s when the magic happens.

Follow the podcast on LinkedIn, and join the⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

This week on Brand You, we're joined by leadership coach Andy Nisevic to unpack the powerful relationship between personal branding and leadership. From the boardroom to the breakroom, we’re diving into why leadership today isn’t just about strategy, it’s about showing up with clarity, consistency and authenticity. And that starts with knowing who you are and what you stand for.

Andy shares how his own personal brand has evolved through his leadership journey, and why getting clear on your mission, vision and values isn’t just good branding, it’s essential for setting the tone across your whole organisation. We talk about how those values can shape how people behave at every level, and why authenticity isn’t a fluffy extra, it’s your superpower as a leader.

Whether you're leading a team, a company or just getting started with building your influence, this episode is packed with real talk, practical advice, and inspiring stories that’ll help you lead with more purpose, trust and impact. If you’ve ever wondered how your personal brand fits into the bigger leadership picture, this one’s for you.

Follow Andy through his website One Degree or LinkedIn.

Follow the podcast on LinkedIn, and join the⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re diving into how to monetise your personal brand in 2025. Whether you’re looking to create an extra income stream or turn your brand into a full-time business, there are more opportunities than ever - but where do you start?

First, we’ll cover the foundations of monetising your personal brand - why it’s crucial to have a strong, consistent brand before focusing on income, and how to identify your niche, audience, and unique value proposition to attract the right opportunities.

Next, we’ll explore multiple streams of income you can build through personal branding, including:

• Online courses, coaching, or consulting

• Digital products like e-books, templates, or paid memberships

• Brand collaborations and sponsored content

• Passive income through affiliate marketing and evergreen content

Then, we’ll talk about leveraging social media and digital platforms to generate revenue. You’ll learn how to use platforms like Instagram, TikTok, LinkedIn, and YouTube to grow your audience and drive conversions, while maintaining engagement and avoiding a sales-heavy approach.

We’ll also break down how to build and sell a personal brand ecosystem - turning your expertise into scalable offerings like workshops, speaking engagements, and subscription models. Finally, we’ll tackle common challenges - like the fear of feeling “too salesy” or losing authenticity when introducing paid offerings.

Your action step this week? Start small! Pick one monetisation idea - whether it’s a brand collaboration, network marketing partnership, writing an e-book, launching a webinar, or offering 1:1 coaching - and outline a basic plan to create and promote it. Your personal brand has value - now it’s time to turn that value into income!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re diving into how to move beyond personal branding and create a purpose-driven impact in 2025. Personal branding isn’t just about showcasing expertise anymore - it’s about using your influence to drive real, meaningful change. But how do you align your brand with a larger mission? And how can you build a community-driven movement that resonates with your audience?

First, we’ll discuss the shift from personal branding to purpose-driven leadership - how individuals evolve from simply building their brand to leading with impact. We’ll explore how having a clear mission behind your brand amplifies influence and credibility in a crowded digital space.

Next, we’ll dive into how to align your personal brand with a meaningful mission. Whether you’re passionate about sustainability, mental health, or education, we’ll cover how to choose a cause that feels authentic, integrate it into your messaging, and connect with audiences who share your values.

Then, we’ll talk about the power of community in turning your personal brand into a movement. You’ll learn how to engage your audience, foster a sense of belonging, and empower others to champion your mission. Plus, we’ll break down real-life examples of individuals who have successfully built movements from their personal brands, such as Greta Thunberg - and the lessons we can apply from her journey.

Finally, we’ll look at why 2025 is the perfect time to focus on impact-driven branding. With more people craving genuine connection and values-led leadership, this is your opportunity to stand out, make a difference, and build something bigger than yourself. Your action step this week? Take a moment to reflect on what truly drives you. Identify one cause, value, or mission that aligns with your personal brand, and brainstorm one small but impactful way to incorporate it into your content or business - whether through a social media post, collaboration, or a new project idea. Let’s make 2025 the year your brand stands for something bigger!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re diving into polyworking - the growing trend of managing multiple careers under one personal brand. With the rise of flexible work, digital opportunities, and the desire for professional variety, more people are embracing multiple roles instead of sticking to just one job or business. But how do you build a cohesive personal brand when juggling different ventures? How do you ensure clarity, avoid burnout, and communicate your multi-passionate identity in a way that makes sense to your audience?

We’ll start by defining polyworking and why it’s becoming increasingly common. From side hustles to portfolio careers, technology has made it easier than ever to explore multiple passions while still maintaining a strong professional identity. Caz also shares her personal experience managing Quirq and Network Marketing - and how these roles, while different, still align under a shared mission and brand identity.

Next, we’ll explore how to craft a unified personal brand across diverse careers. You’ll learn how to create a consistent brand narrative, communicate clearly with different audiences, and avoid appearing scattered. We’ll also discuss time management strategies to juggle multiple roles effectively - because avoiding burnout is key! From time blocking and organisation tools to setting boundaries, you’ll get practical tips to stay in control.

Finally, we’ll tackle common concerns about polyworking, including how to position yourself confidently, deal with skepticism, and embrace the unique opportunities it offers - like multiple income streams, creative fulfillment, and professional growth. Your action step this week? Take 15 minutes to map out your personal brand story - write down your core values, the common thread between your ventures, and one practical way to showcase this connection online. Whether it’s updating your LinkedIn, refining your bio, or sharing a post that ties your roles together - let’s make polyworking work for you!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re tackling a question many students and early-career professionals have: How do you build a personal brand when you don’t have a defined career path yet? Whether you’re still exploring your options, studying, or gaining experience, your personal brand is something you can start shaping right now. Building a brand early sets the foundation for future opportunities - helping you stand out to employers, connect with the right people, and gain confidence in your unique strengths.

We’ll start by focusing on passions and values - because a personal brand isn’t just about a job title; it’s about who you are and what you stand for. You’ll learn how to identify your interests, strengths, and values and showcase them through projects, volunteering, or content creation. We’ll also discuss how to build an online presence, even without a clear career path, by sharing insights, lessons, and experiences that highlight your growth. From LinkedIn profiles to Instagram or Medium blogs, there are ways to position yourself as a thought leader in the making.

Finally, we’ll explore how students can leverage their experiences - big or small - to build credibility. Whether it’s coursework, part-time jobs, extracurricular activities, or internships, everything you do adds value to your brand when framed the right way. We’ll also talk about why being a student is an advantage - embracing curiosity, documenting learning journeys, and positioning yourself as someone with potential. Your action step this week? Create a simple "About Me" post on LinkedIn or another platform, introducing your passions, what you’re learning, and what excites you about the future. Let’s start building your personal brand - without waiting for the perfect job title!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.