In Episode 24 of BrandBusters, James and Sean sit down with Martin Forde, a retail CPG sales expert whose career spans from PepsiCo to Dr. Squatch. Now running his own company, Martin helps brands craft winning retail strategies.
In this episode, we dive into:
-Why Martin chose to double down on retail sales over the popular DTC and Amazon-first approach
-Key considerations for brands moving from digital-first to brick-and-mortar, including retail readiness, pricing strategies, and retailer selection
-How DTC data can be leveraged to build a smart retail expansion plan
-The role of omnichannel strategies and the evolving synergy between digital and retail distribution
-The importance of execution at retail, including merchandising, marketing, and managing in-store compliance
-Lessons from the Dr. Squatch Walmart launch and navigating the challenges of retail pricing, Amazon competition, and trade promotions
Martin shares invaluable insights on retail expansion, retail media, and navigating the complexities of scaling in stores. If you're a CPG brand thinking about going into retail or looking to optimize your strategy, this is a must-listen!
Follow Martin on LinkedIn for more retail strategy insights, and don't forget to subscribe to BrandBusters on YouTube, LinkedIn, X, or wherever you get your podcasts!