Brands In Action

著者： David Baldwin
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  • サマリー

  • A podcast that asks brands the questions every brand should be asking. We believe a brand is a set of behaviors based on its values and beliefs. Some of those beliefs just happen to be advertising and design, but it can be much more than that. Join us as some of biggest and best brands in the world tell their stories about how they use their values to grow.
    2020 Brands In Action
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あらすじ・解説

A podcast that asks brands the questions every brand should be asking. We believe a brand is a set of behaviors based on its values and beliefs. Some of those beliefs just happen to be advertising and design, but it can be much more than that. Join us as some of biggest and best brands in the world tell their stories about how they use their values to grow.
2020 Brands In Action
マネジメント マーケティング 就職活動 経済学
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エピソード
  • David Baldwin / Baldwin&, Ponysaurus Brewing

    David Baldwin / Baldwin&, Ponysaurus Brewing
    2023/10/03

    What happens when the host becomes the guest? Today, David Baldwin sits on the other side of the microphone to talk with Mitch Bennett, the ECD who took over creative duties for David, and Ashley Yetman, Co-CEO and head of strategy at Baldwin&, who recently bought the agency. Join us for a fun discussion about what it was like building three purpose-based brands, the power of creativity, and what retirement might look like for someone who can't stop creating things.

    00:18 - David Intro

    03:12 - David's Story/Podcast Purpose

    09:20 - Balancing starting an agency with purpose

    12:03 - David's Core Beliefs

    14:31 - HB2 and Ponysaurus

    20:31 - Creativity going forward

    23:17 - Determining how to choose which idea comes next

    26:54 - Stepping away and being held accountable

    31:34 - How did you pull off the transition


    https://www.baldwinand.com/
    https://www.ponysaurusbrewing.com/
    https://takeyourseat.co/
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    39 分
  • Mariah Eckhardt / Burt's Bees

    Mariah Eckhardt / Burt's Bees
    2023/09/05

    Mariah Eckhardt runs one of the coolest natural brands going, and one of the OG purpose brands at that. On today’s episode, we talk with Mariah about how running everything at Burt’s Bees – from PR and promotions to marketing and everything in between – has led her to know and live this brand, inside and out. She also talks about how their purpose drives everything they do, not just the communications.

    00:18 - Mariah Intro

    02:10 - Mariah's background

    07:37 - Burt's Bees Mission

    09:48 - How does Burt's Bees fit into the natural marketr

    14:34 - Customer trust driving other products

    16:29 - Who are Burt and Roxanne

    22:34 - How does Burt live on now in the brand

    24:28 - Other Iconography

    26:10 - Conscious Beauty

    31:31 - Where can the brand go that it hasn't and vice versa

    37:28 - How did Burt's Bees influence Clorox

    39:50 - Influencers and Social Media
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    44 分
  • Jackie Woodward / Bojangles

    Jackie Woodward / Bojangles
    2023/08/22

    Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.
     

    00:18 - Jackie Intro

    01:21 - How Jackie got to Bojangles

    04:20 - What is Bojangles

    09:22 - Bojangles "Southern” branding

    14:03 - Tailgating

    16:32 - Telling the Bojangles brand story

    19:05 - Tone of Voice

    19:52 - Hard Sweet Tea

    22:35 - Testing/Research

    24:03 - Championing Women Executives

    26:35 - Where to find Bojangles
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    29 分

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