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Brands and the Law: An interview with Saul Perloff, Partner at Norton Rose Fulbright.
- 2020/06/04
- 再生時間： 34 分
- ポッドキャスト
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サマリー
あらすじ・解説
Brands managers often get wrapped-up in the intricacies of brand expression, reputation management, and how to build a powerful and lasting impression with audiences. What is often forgotten is that at their core, brands are intellectual property that provide rights and protections for the brand owner.
In this episode we take with an expert on the legal dimensions of brands: Saul Perloff is Partner and head of the advertising practice at the international law firm of Norton Rose Fulbright. He counsels companies on issues related to advertising, commercial disputes, IP protection, compliance and brand protection strategies.
In the episode we discuss the basics of brands and the law, the ways that brands can be protected, how to create brand equity and goodwill, and what can get brand managers in legal trouble. Saul also explains that an apple is an apple is an apple, and does a very good impression of the Intel jingle. You'll enjoy it!
About B2Branded
We're a bite-sized podcast that discusses the latest news, trends and insights in B2B branding. The podcast is hosted by Ian Bruce.