• Break the Code with Brand Genius Jon Iwata

  • 2023/02/14
  • 再生時間: 47 分
  • ポッドキャスト

Break the Code with Brand Genius Jon Iwata

  • サマリー

  • Increasingly, businesses are using marketing less to build brand awareness and more to prove brand relevance. Jon Iwata, former chief brand officer at IBM, shares how he led the company’s messaging and communications efforts through more than one technological transformation—strategies that have kept IBM as one of the most well-known and valuable brands in the world. Iwata argues that in order to survive, companies must craft and share their stories, own up to their mistakes, and build trust.

    続きを読む 一部表示

あらすじ・解説

Increasingly, businesses are using marketing less to build brand awareness and more to prove brand relevance. Jon Iwata, former chief brand officer at IBM, shares how he led the company’s messaging and communications efforts through more than one technological transformation—strategies that have kept IBM as one of the most well-known and valuable brands in the world. Iwata argues that in order to survive, companies must craft and share their stories, own up to their mistakes, and build trust.

Break the Code with Brand Genius Jon Iwataに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。