• Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

  • 2021/01/13
  • 再生時間： 47 分
  • ポッドキャスト

Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. 

    - How marketing research can be more relevant within companies
    - The importance of company politics for market researchers
    - Nuances of consumer targeting
    - How artificial intelligence amplifies consumer insights

    You can see the full notes at diggingforinsights.com
    続きを読む 一部表示

あらすじ・解説

With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. 

- How marketing research can be more relevant within companies
- The importance of company politics for market researchers
- Nuances of consumer targeting
- How artificial intelligence amplifies consumer insights

You can see the full notes at diggingforinsights.com
続きを読む 一部表示

Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market researchに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。