RE-AIR: Learn how to plant and grow your own hops plus how New Zealand hops differ from our regions with Hop Revolution Co-Founder & Plant Scientist Dr. Susan Wheeler.

During the pandemic, a lot of breweries were launched into all things digital trying to find unique ways to directly engage with consumers. Though this was in the works prior to the pandemic, I knew I had to talk to Great Notion Brewing about their new app and hear more about their direct-to-consumer strategy over this past year and a half. I chat with Paul Reiter, CEO & Co-Founder of Great Notion Brewing in Portland, Oregon, about what it takes to open a brewery...especially now that they have five locations, how the beer labels have now inspired this magical world they've created in their own app which now includes a video game component, and what beer style is the hottest trend this year. Also right before this episode, I celebrated 20K subscribers on my YouTube so what great timing for our episode on marketing & content.

You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com

For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In part 2 of the science behind animals getting drunk off fermented fruit, we're exploring the jungle with biologist and Discovery Channel’s Expedition X Host Phil Torres who also has a great YouTube series called The Jungle Diaries. I dive into some stories on drunk pigeons in New Zealand, a pot belly pig who steals pints from her local pub, what animal has the highest tolerance for alcohol and butterflies...yes butterflies can get drunk too. Phil also shares some tips for brewers who want to forage for ingredients locally! Follow along with Phil's adventures and foraging in Washington on Instagram at @Phil_Torres

You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com

For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Episode 16, it's all about wild yeast and foraging for ingredients locally! Have you ever thought about capturing wild yeast in your own backyard? Well, we talk about what you need to get going and hear from Co-Owner and Brewmaster Chris Gagne of Brattleboro, Vermont-based Hermit Thrush Brewery about why sourcing local makes your brews that much more special. Hermit Thrush also specializes in sours (yes, they’re all sour!) and has never used commercial yeast for their brews. Along with being hyper-focused on using wild yeast and sourcing locally, they are also leading the way in sustainability and working to become a net zero business. So listen along and learn how you can live more sustainably whether you're a commercial brewer, homebrewer or beer drinker!

You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com

For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 15, we're taking a brief beer break to talk about vodka! You'll learn about the process of making vodka and the science behind one company that's creating a "better for you" spirits category. I chat with Bellion Vodka founder Harsha Chigurupati on developing what he calls "functional spirits" that are less stressful on the body. You can also check out my ginger beer tutorial video which features a Moscow Mule recipe with Bellion Vodka on my YouTube here.

You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com

For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Episode 14, Sarah offers some of her tips for growing hops in your own backyard and speaks with Hop Revolution Co-Founder and Plant Scientist Dr. Susan Wheeler about how growing hops in New Zealand differs from other regions, maintaining freshness when shipping hops to breweries and how to care for your hops at home! You can also watch Sarah's video on how to plant and grow your own hops on her YouTube here.

You can read more about this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!

For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Episode 13 of Brewing After Hours we're covering the history of beer labels and how they've evolved into much more than just a way to distinguish who produces it and what style of beer it is. Beer labels have provided a platform for illustrators, graphic designers, musicians and social causes. We chat with Collective Arts Brewing Co-Founder Bob Russell about how they're using beer as a vehicle to promote the arts.

You can read more about this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!

For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Episode 12 we're focusing on other fermentables specifically cider and wine. We chat with Hannah Ferguson, Brewer & Founder of Dope Cidery & Winery opening soon in Ohio about transitioning from homebrewer to commercial cidermaker and about making history as the first Black female brewer in the state.

You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox!

For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.