• Brewing breakthroughs with Nespresso

  • 2023/12/15
  • 再生時間： 26 分
  • ポッドキャスト

Brewing breakthroughs with Nespresso

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  • In this episode, we speak to Nespresso insights expert, Stéphane Szymerzna, about how Nespresso is using a test & learn approach to innovation – whether that’s inventing a new product for their existing line, or optimizing for sustainability.

    Stéphane shares his enthusiasm for coffee and innovation, discussing the challenges of introducing new products while considering consumer adaptability. He reflects on Nespresso's growth from a market challenger to a leader, emphasizing the importance of meeting diverse consumer needs and aligning innovations with brand goals across different regions. The conversation also covers the role of AI in innovation, with Stéphane noting the balance between AI assistance and human oversight. Additionally, Stéphane speaks on Nespresso's commitment to sustainability, including their work with coffee farmers, compostable capsules, and the pursuit of B Corp certification.
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あらすじ・解説

In this episode, we speak to Nespresso insights expert, Stéphane Szymerzna, about how Nespresso is using a test & learn approach to innovation – whether that’s inventing a new product for their existing line, or optimizing for sustainability.

Stéphane shares his enthusiasm for coffee and innovation, discussing the challenges of introducing new products while considering consumer adaptability. He reflects on Nespresso's growth from a market challenger to a leader, emphasizing the importance of meeting diverse consumer needs and aligning innovations with brand goals across different regions. The conversation also covers the role of AI in innovation, with Stéphane noting the balance between AI assistance and human oversight. Additionally, Stéphane speaks on Nespresso's commitment to sustainability, including their work with coffee farmers, compostable capsules, and the pursuit of B Corp certification.
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