Paul currently serves as Government Affairs Director for several large REALTOR(R) Associations. The current group includes the Inland Valleys Association of REALTORS(R), The Inland Gateway Association of REALTORS(R), and the California Desert Association of REALTORS(R). Together, these three groups boast more than 10,000 members, including real estate professionals and representatives of affiliated businesses and industries.

His unique experience includes an award-winning journalism career with newspapers in Florida and California where he covered real estate, small business, the aviation business and the confluence of government policy, politics and business. His coverage of real estate and growth in Florida earned him top honors from the Florida Press Club in 2002.

In 2004, he won first place for in depth business writing from the California Newspaper Publishers Association. After journalism, Paul served as communications director for the San Bernardino County Economic Development Agency, coordinating everything from press outreach to speeches and video production. In four years with the agency, he oversaw external communications, managed a communications team and helped publicly position a variety of projects and initiatives.

The combination of mass media experience, local expertise, policy and political background and understanding of real estate issues prepared him to lead IVAR’s government affairs and communications efforts through coalition building, strong messaging and technical understanding.

Paul earned his Bachelor’s of Journalism degree from the University of Missouri-Columbia.

In this episode:

• Getting to know Paul Herrera
• Industry differences between California and Florida
• The role of real estate associations in promoting homeownership
• Changes in Agent Commissions and Buyer Representation
• Dual agency Representation

The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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