On this episode of Now that's Significant, a market research podcast, host Michael Howard is joined by Sherri Dansby to discuss the crucial role of market research in addressing the needs of older adults, especially those facing social isolation or living with disabilities.

Key points discussed on this episode

1. Social Isolation Among Older Adults: Sherri highlights the prevalence of social isolation among older adults, citing statistics from the National Institute on Aging and AARP Foundation. She discusses factors contributing to isolation, such as loss of a spouse and health issues limiting mobility.

2. Health Impacts of Isolation: The conversation explores how social isolation can lead to mental health issues like depression and anxiety, as well as physical health problems, including increased risk for heart disease and cognitive decline.

3. Role of Market Research: Sherri emphasizes the potential of market research to uncover the needs and preferences of older adults, helping to develop products and services that cater to their specific requirements.

4. Technological Solutions: The discussion covers how technologies like virtual reality and wearables can help mitigate social isolation and health issues among seniors by providing immersive experiences and real-time health monitoring.

5. Inclusive Research Practices: Sherri discusses the importance of inclusive research practices to ensure representation of older adults with disabilities, advocating for accessible methodologies and collaboration with advocacy groups.

A question to consider:

How can market research methodologies be adapted to better include and address the needs of older adults, particularly those who are isolated or living with disabilities?

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