In this episode, Lydia shares her 10-year journey as an esthetician and business owner, focusing on brow services and creating a safe space for clients 🌿. She talks about the importance of individuality in brow design, managing client expectations, and how stress affects hair growth 💆‍♀️. Lydia also discusses the challenges of social media, finding purpose beyond financial success 💰, and the importance of self-reflection and self-care for long-term fulfillment 🧘‍♀️. It’s all about building a solid foundation, balancing client care, and embracing growth with kindness 🌸.

Find Lydia at the links below 👇

IG: @ocbeautified

Website: https://www.ocbbook.com/

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Thank you so much to our sponsor, Emily of the 'Brow Fox Beauty' ✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here are her links: 👇

http://browfoxbeauty.com/

Instagram: @browfoxbeauty + @thebrowfox

& use the code BROWDUCATION for 10% off

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Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

In this episode, Megs reveals five essential rules for thriving in retail within the beauty industry! 💅 She shares how understanding your clients’ needs is the key to successful sales, from choosing the right products for different skin types to finding the perfect shade for brow products 🎨. Megs dives into effective upselling techniques that focus on fulfilling client needs, not just making a sale 💸, and explains why demonstrating products can build confidence and satisfaction. Plus, she wraps up with an insightful discussion on the role of acids in skincare 🧴.

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Huge thank you to our sponsor, Brow Fox Beauty ✨✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here's the link: 👇

http://browfoxbeauty.com/

& use code BROWDUCATION for 10% off !!

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Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

In this exciting episode, Megs and Erica Schramm dive into the beauty industry, exploring podcasting, community building, and the power of business education for beauty pros 💼✨. Erica shares her journey from aesthetician to podcast host and social media expert, stressing the importance of support and resources in beauty entrepreneurship 🌟. They discuss local engagement, overcoming limiting beliefs, and how to succeed on Instagram 📲. Plus, Erica shares tips for building genuine connections, her favorite self-care products 💆‍♀️, and how intentionality in business leads to growth!

Find Erica at the links below: 👇

Podcast IG: @lashbizbabes

Business IG: @ xoericaschramm

Website: www.beautycorpro.com

https://ericaschramm.kit.com/c85536608c
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Thank you so much to our sponsor, Emily of the 'Brow Fox Beauty' ✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here are her links: 👇

http://browfoxbeauty.com/

Instagram: @browfoxbeauty + @thebrowfox

& use the code BROWDUCATION for 10% off

__________

Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

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Links:

'Borboleta' Under Eye Gel Masks:

https://borboleta.com/

Advanced Rejuvenating Concepts (ARC) Hyaluronic Acid:

https://arcskincare.com/

Podcast Mentioned in Show:

https://www.edmylett.com/podcast