Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.

Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.

The brand promise.

This is what your customers can be certain they will get every time they do business with you.

The brand promise ensures you do what you say you will do.

The brand promise.

This is what your customers can be certain they will get every time they do business with you.

The brand promise ensures you do what you say you will do.

It’s well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?

It’s well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?

The pillars of your business are the unshakable foundations of your existence. These are the mandatories, non-negotiables and explicit rules of engagement. If something you’re doing is not in line with these then don’t do it!

The pillars of your business are the unshakable foundations of your existence. These are the mandatories, non-negotiables and explicit rules of engagement. If something you’re doing is not in line with these then don’t do it!