What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a team, onboarding clients, or scaling a coaching business, this conversation will show you how to build lasting trust through ability, integrity, and benevolence—and how to recognize when you're missing one. Learn why trust is your most valuable currency in business—and how to earn it, protect it, and repair it when needed.

• What the Trust Equation really is—and how to use it in your business

• The three components of trust: ability, integrity, and benevolence

• Why trust is contextual and must be consistently demonstrated

• How lean manufacturing principles can strengthen coaching and leadership

• The difference between AI-generated consistency and real human trust
  How to lead, hire, and scale with trust at the center

• Why authenticity, follow-through, and care are non-negotiable in leadership

• How trust acts as a "bank account" and what builds or drains it

00:00 – Introduction to the Podcast and Andrew Jackson
02:52 – Understanding the Trust Equation
05:51 – Andrew's Background in Engineering and Lean Manufacturing
10:11 – The Importance of Trust in Leadership
14:52 – Defining Trust and Its Three Components
19:51 – Building Trust in Business Relationships
23:55 – Applying Lean Manufacturing Principles to Coaching
29:53 – The Evolving Nature of Value and Trust
33:03 – Building Trust Through Relationships
34:49 – The Role of AI in Trust and Integrity
36:59 – The Uncanny Valley of AI Communication
38:19 – Trust in CEO Relationships
39:56 – The Trust Equation in Hiring and Firing
41:50 – The Importance of Ability, Integrity, and Benevolence
45:15 – Trust as a Proxy for Communication
47:52 – Leading by Example in Trust Building
51:45 – The Long-Term Value of Authenticity in Trust
55:37 – The Role of Social Proof in Trust
57:55 – Consistency and Authenticity in Relationships

#TrustEquation #AndrewJackson #BusinessLeadership #BuildYourBusiness #Entrepreneurship #CoachingBusiness #TrustInBusiness #TurnKeyCoach #BusinessRelationships #LeanManufacturing #AbilityIntegrityBenevolence #AIAndTrust #LeadershipDevelopment #HiringTips #TeamTrust #AuthenticLeadership #BusinessPodcast #MattReynolds #ChrisReynolds

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Firing someone is one of the hardest parts of leadership—but avoiding it can cost your business even more. In this episode of Build Your Business, Matt and Chris Reynolds break down how to fire someone the right way: with clarity, compassion, and professionalism. Whether it's your first time or you're trying to improve your process, you'll learn how to prepare, communicate, and protect both your team and your business. From performance documentation to severance packages and company morale—this is your no-fluff, practical guide to how to fire someone.

• Why most people avoid firing and how it hurts your business

• How to know when it’s time to fire someone

• What steps to take before you fire someone

• How to run the actual firing meeting (word-for-word advice)

• What to say (and what not to say) afterward to your team

• The role of severance, documentation, and legal considerations

• Why firing can lead to personal growth and a stronger team

• How to fire someone with compassion, clarity, and finality

00:00 – Intro: Why Firing is So Hard
03:11 – First-Time Firing Stories
05:57 – How to Prepare: Documentation and Clarity
08:56 – Planning the Firing Meeting
11:58 – How to Run the Meeting (Step-by-Step)
15:10 – Aftermath and Supporting the Team
27:25 – Severance and Legal Considerations
34:55 – How to Communicate with the Team
40:13 – Leadership, Culture, and Letting Go
49:45 – Final Reflections on Growth Through Hard Conversations

#HowToFireSomeone #LeadershipTips #Entrepreneurship #SmallBusiness #FiringEmployees #TeamManagement #BuildYourBusiness #BusinessGrowth #HRLeadership #WorkplaceCulture #MattReynolds #ChrisReynolds #DifficultConversations #Delegation #TurnKeyCoach

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

📄 Are you stuck doing everything yourself because no one else can do it “right”? In this episode of Build Your Business, Matt and Chris Reynolds break down why perfectionists struggle with delegation—and how to fix it. Learn how to build trust, communicate expectations clearly, and use systems that protect your standards without burning you out. Discover the delegation ladder, learn how to turn team members into owners, and finally free yourself up to focus on what truly matters.

• Why perfectionists struggle to delegate without micromanaging

• How to use the delegation ladder to build trust and ownership

• The real cost of holding on to tasks that someone else could do

• How to prioritize what truly matters as a business owner

• Why SOPs alone aren’t enough—and what real training looks like

• How to fix failed delegation without giving up your standards

00:00 – Introduction and personal stories of over-control
02:07 – Why perfectionists struggle to delegate
04:45 – The real cost of not delegating
07:50 – How to delegate outcomes (not just tasks)
10:24 – The Delegation Ladder: 5 levels of trust
15:58 – SOPs + hands-on training = real delegation
20:45 – Letting go without lowering your standards
24:23 – When delegation fails (and how to recover)
28:08 – Shifting from doer to leader
30:15 – Challenge: What are you still clinging to?

#Delegation #BusinessLeadership #EntrepreneurTips #PerfectionismInBusiness #TrustYourTeam #SOP #BuildYourBusiness #LeadershipDevelopment #DelegationLadder #FounderMindset

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/