The title of this podcast episode might sound dramatic, but it’s 100% true.

There are copywriting experts touting this strategy. It’s so incredibly risky and, well, Nicki and Kate don’t want this strategy to put your copywriting success at risk.

Because this strategy sounds good.

The idea is that, if you can get your copywriting portfolio to show up in search results when people Google “copywriters” or copywriting in your specific area, then clients will just come to you.

That sounds great, doesn’t it?

But here’s the thing: you can’t rely on SEO for landing clients.

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate both get a little fiery. Because this strategy is truly dangerous. It’s a recipe for not hitting your copywriting goals.

Listen now to hear why this strategy is such a bust and where you should focus your time instead.

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Mentioned in the Episode

• Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
• Ep. 10: Your Ideal Clients Want You to Pitch Them

Related Links

• SEO Copywriting Guide for Search Result Ranking Success
• Ep. 93: The SEO Copywriting Myth
• SEO Copywriting & Strategy 101: How to Write SEO
• Ep. 84: When to Break the Copywriting Niche Rule

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We’ve talked a lot about boundaries. You know they’re important …

… but how are you with enforcing your boundaries?

It’s all too easy to let those boundaries slide.

And the message your sending when you set a boundary, but don’t enforce it, is that none of your boundaries mean anything.

Brutal, but true.

On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing their best tips—from both the copywriter and client perspective—on how you can more easily set and stick to your boundaries.

We all want our clients to like us and respect our work.

But respecting us as professionals requires us to enforce those boundaries—even though we’re not raised to advocate for ourselves and say, “No, that’s not okay.”

Doing that can make us uncomfortable. But it’s essential to your success—and your sanity.

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Mentioned in the Episode

• Episode 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries

Related Links

• Setting Boundaries as a Copywriter
• What Are Your Copywriting Business Rules?

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Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then …

… find life getting in the way?

That was the start of Crystal’s journey.

But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to get in the way—and change was always going to feel uncomfortable.

So, two years later, she’s back with tactics she’s learned from her PhD program in Applied Behavior Analysis—and she’s sharing them with us.

On this episode of the Build Your Copywriting Business podcast, Kate and Nicki had the privilege to chat withe Comprehensive Copywriting Academy student Crystal about her story.

Plus, she’s sharing her top tips for making progress on even your biggest goals—even when life gets in the way.

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Mentioned in the Episode

• Streaks App
• Julia Cameron’s “The artist’s way”

Related Links

• Episode 158: Set Your Future Self Up for Success Right Now
• Episode 143: Business Builder or Time Waster?
• When You Need to Get Down to Work: The 5 Second Rule

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