Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way

If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)…

You are responsible for writing the copy that gives the ads the best chance to drive results.

On this episode of the Build Your Copywriting Business podcast, we’re breaking down Meta’s phase-out of detailed audience targeting—and what it means for you as a copywriter.

No need to hit the panic button, just the “listen” or “watch” button.

We’ll tell you exactly what you need to know to stay ahead and keep delivering for your clients.

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Mentioned in the Episode

• Meta Ads Library
• Meta advertising standards
• Ep. 18: How to Land Your First Copywriting Clients—Without Experience

Related Links

• Find Copywriting Clients on Facebook: 3 Tips and 1 Big Warning
• The Cool New Tool for Facebook/Meta Ads Copywriting Research

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I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.”

That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss …

… even though she was working a full-time customer success position.

… even though she was well aware she had bills to pay and this was a “risk.”

That proposal? It was rejected.

But you’ll want to listen to this one to hear the full story and—spoiler!—happy ending.

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Mentioned in the Episode

• Hollyseybertcopy.com
• Ep. 117: Best Free Software for Copywriters
• Ep. 211: How to Weather the Ups and Downs of Business
• BONUS Laser Coaching: Top Tips for Wildly Effective Pitching

Related Links

• Ep. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s Story
• BONUS Laser Coaching: Finding Confidence Learning Something New
• BONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter

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Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast.

We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with.

So, this week’s episode of the podcast is a short tribute to the late, great, and very missed Mike Krawczyk. Never fear: Next week we’ll be back with our regularly scheduled straightforward copywriting content but..this week I just felt called to share a bit about my dad with you and the rest of our community.

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Mentioned in the Episode

• Dr. Natali Edmonds’ Dementia Careblazers

Related Links

• Remembering Mike Krawczyk

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Get Free Copywriting Training here