In this conversation, social media strategist Harvey Heggs discusses the importance of building a strong online presence and personal brand. He explains that having employees create personal brands can help align a company towards shared goals, like generating leads or growing socially. While there are risks, such as employees outgrowing the company, the benefits—like building trust and connecting with a wider audience—make it worthwhile. Harvey also points out that personal branding goes beyond just creating content; it’s about telling a story in a way that resonates, whether through blog posts, videos, or other formats.

Harvey shares insights from his own journey, which began when he was 16, learning from successful figures like Graham Stephan and managing social media for a large company in Dubai. He believes that successful social media strategy is not just about posting content but having a clear plan with defined goals and consistency. He highlights the need for innovation, adaptability, and patience, using examples of creators who constantly pivot their strategies to stay relevant and grow their brands.

Ultimately, Harvey encourages businesses and individuals to take social media seriously by developing a strong strategy that guides their content and goals. He emphasizes the importance of staying consistent, being patient, and understanding the power of a well-thought-out plan to achieve long-term success.

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