In this episode, host Victoria Collier talks with Jack Flaherty, author of The Decision Switch, about how lawyers can make purpose-driven decisions to build better firms. They discuss the impact of AI on the legal field, generational divides in marketing, and the value of clear goal-setting. Jack emphasizes the need to align decisions with core values to achieve professional and personal fulfillment, whether growing a practice or preparing for a transition.

Key Points
•⁠ ⁠The evolving role of AI and technology in disrupting traditional law practices.
•⁠ ⁠The importance of embracing change and adapting to new marketing tools.
•⁠ ⁠How purpose-led decision-making leads to better outcomes for firms and individuals.
•⁠ ⁠Jack’s advice on goal-setting, collaboration, and aligning decisions with values.
•⁠ ⁠Mentorship's critical role in navigating industry changes, especially for younger lawyers.

Guest Information
Jack Flaherty is a coach, consultant, and author specializing in leadership and decision-making strategies. His book The Decision Switch focuses on the principles that guide successful personal and professional decisions. Jack works with law firms and other professional service industries to foster growth through purposeful leadership.

Resources Mentioned
•⁠ ⁠Jack Flaherty’s book: The Decision Switch (Available on Amazon)
•⁠ ⁠Jack’s website: thedecisionswitch.com

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