In this episode of Maxwell's Iowa CoffeeCast, Paul Despenas details his Grandfather's journey from Greece to Mason City in the 1920s, driven by the promise of jobs at a cement plant. Despite an injury that ended his grandfather's work there, the family thrived by diversifying into produce.

Paul's father, a Navy veteran, transitioned from jewelry sales to selling the novel product of aluminum siding in the early 1950s. Dissatisfied with the inconsistent quality of installations by his employers, he founded his own company to ensure complete control over the work, ensuring customer satisfaction and upholding his values of honor and truth, a concept rooted in the Greek term "philotimo."

The Despenas family maintained a strong work ethic and entrepreneurial spirit, simultaneously running restaurants and the exterior remodeling business called Midwest Construction. Paul's father instilled the importance of integrity and customer satisfaction in his children, principles that guided their approach to business. When the family's restaurant was displaced by a new mall in the 1980s, they shifted focus entirely to home improvement, adding products like replacement windows.

Paul emphasized the importance of treating employees like family, leading to low turnover and long-term staff retention. This family-oriented approach extended to their business practices, ensuring quality work and maintaining customer trust. This ethos of taking pride in their work and ensuring customer satisfaction has sustained their success for over 66 years.

Interestingly, Paul's life also intersects with the music industry through his connection with the Iowa-based, world famous metal band, Slipknot, where he applied his sales skills to merchandizing for the band around the globe. This experience highlights his adaptability and commitment to excellence in diverse fields. Despite these ventures, Paul's primary dedication remains to his family's home improvement business, continuing the legacy of hard work and integrity established by his forebears.