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In this episode, Chris talks with Sue Rudolph, owner of Absolutely Amazing Travel, a travel agency that specializes in exotic travel and action adventures. Sue has been engaging with diverse cultures, creating experiential travel custom itineraries, and planning active adventures since 1994. To raise funds and to advance her advocacy in protecting wildlife, Sue also organizes international marathons. Chris and Sue discuss the importance of finding your niche, choosing your support system, and being resilient when faced with uncertainties in business. “It has not been an easy time, but I keep pushing down. I’ve always wanted to be successful. And, so I've always worked on it, trying to figure out ways to keep the business going.” ~ Sue Rudolph Main takeaways Finding your niche and properly capitalizing on it can ensure your company’s longevity. There is no blueprint, so dive into new opportunities, assess the market, and narrow them down until you find the perfect one for you. Career satisfaction is a great indicator of success. It’s easier to move up the ladder and make a name for yourself in your field if you’re happy with what you’re doing. Detach from negative people and stay connected to those who are positive and supportive of your journey. Business owners must be resilient. Learn to pivot and adapt when unforeseen catastrophes happen. Links Sue Rudolph on Linkedin Absolutely Amazing Travel Official Website Absolutely Amazing Travel on Facebook Absolutely Amazing Travel on Instagram Connect with Chris Chris Struckhoff website Connect with Chris on LinkedIn Follow Chris on Twitter Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts