"Brand is squishy. It's squishy because I can just use it in conversation. And no one makes me pause and explain what I mean, because we all think we know what it is."
– Christine E. Looser Ph.D

In this episode, Aki and Christine discuss - 

• What makes brands trustworthy vs. untrustworthy. 
• Why we still having difficulty clearly defining what branding is.  
• The importance of consistent branding within organisations. 
• About the More Space For Light branding.

About Christine Looser

Christine Looser is a behavioural scientist teaching brand strategy at a challenger university called Minerva. She is fascinated by how humans learn, change their minds, and build social connections, through improved evidence-based management; use branding to design customer-centric strategy; and transform education.

Links

• Connect with Christine on LinkedIn
• Academic - scholar.harvard.edu/celooser/research 
• Articles - celooser.medium.com

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️ See how we help our clients succeed.
• 💪🏻 Learn how we can POWER UP your team.
• 💡 Connect with us on LinkedIn and Instagram
• 🎬 Catch up on The Future Of Now series.