Episode Summary

In this episode of the Conversations with a Digital Strategist podcast, I explore the fascinating parallels between building an audience and dating. Just like romantic relationships, building a loyal audience involves multiple stages, from the initial attraction to a lifelong commitment. I’ll break down the five stages of dating and how they relate to audience engagement:

* Initial Meeting/Attraction - Knowing where to find your audience.

* Curiosity, Interest, and Infatuation - Capturing their attention with consistent, high-quality content.

* “Enlightenment” and Becoming a Couple - Deepening the relationship through valuable interactions like live events and email sign-ups.

* Engagement - When your audience makes their first purchase.

* Forever Commitment or Marriage - Achieving repeat purchases and fostering referrals.

I’ll also discuss the key elements that matter in this process—such as consistency, quality, and honesty—and debunk the myths about quantity, perfect timing, and overpromising results.

Key Topics Discussed

* The five stages of dating and their parallels to audience-building:

* Initial Meeting/Attraction

* Curiosity, Interest, and Infatuation

* “Enlightenment” and Becoming a Couple

* Engagement

* Forever Commitment or Marriage

* Why knowing and understanding your audience is crucial.

* The importance of consistency, quality content, and transparency.

* Common misconceptions about what it takes to build a loyal audience.

Resources

* Foodpreneur Institute: If you have a home-based food business and want to learn about the business of food, check out www.FoodpreneurInstitute.com and Dee's podcast, Profits from Your Kitchen.

* Zero2Launch Cohort: Interested in launching your own product or service? Join the waitlist for the next Zero2Launch Cohort and be the first notified when registration opens. Join the waitlist here.