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Building brand credibility with certifications & standards
- 2024/10/09
- 再生時間： 28 分
- ポッドキャスト
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サマリー
あらすじ・解説
Greenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or processes to mislead consumers. So, are certifications and standards the solution to keeping brands accountable to their claims?
Certifications and standards are more than just marketing tools, in fact they take some serious commitment to operational KPIs, but they can become a helpful tool to leverage when it comes to sharing your story and differentiating your brand. But ‘labels’ can also be misleading when they are simply self-certified and less-than transparent!
This week we’re taking a look at how third-party validations and commitments can potentially boost a brand’s credibility and build trust with increasingly-savvy consumers.
Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide.
- Five steps to injecting more purpose and meaning into your business.
- How to align your brand with a cause.
- How to conduct due diligence and evaluate impact, before partnering.
- How to market your involvement a way that feels authentically you.
www.marijketimmers.com/impactstarter/