『Burn The Manual』のカバーアート

Burn The Manual

Burn The Manual

著者: Nick Zamonis
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Presented by De Novo Digital Why follow the rules when you can rewrite them? Burn the Manual is the podcast where bold brands, digital innovation, and just the right amount of chaos collide. Brought to you by the crew at De Novo Digital, we’re diving into the unfiltered realities of modern marketing—what’s working, what’s nonsense, and what deserves to be set on fire. Expect candid convos, spicy takes, and unexpected insights on everything from headless CMS to creative leadership. No jargon. No fluff. Just real talk from people who’d rather light it up than play it safe. Because in a world full of templates, we’re here to torch the default. Burn the Manual. Light it up. マーケティング マーケティング・セールス 経済学
エピソード
  • Your Podcast Episode Title Here
    2025/07/17
    In this episode of Burn The Manual, we dive deep into the often-debated topic of marketing budget cuts during financial constraints. We explore why marketing is frequently the first expense to be reduced and discuss the long-term impacts of such decisions. We emphasize the importance of understanding metrics like ROI and LTV to CAC ratios, and how these can influence marketing strategies. We also highlight the critical role of marketing in integrating with sales and product teams to ensure a cohesive business strategy. Through our conversation, we underscore the value of having a dedicated marketing team or agency to navigate the complexities of modern marketing. Join us as we challenge conventional wisdom and offer insights into making informed marketing decisions that align with broader business goals.
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    26 分
  • Episode 1 - Funnels Are Dead. Long Live the Loop.
    2025/06/26
    On the first episode of the Burn The Manual podcast, Josh and Nicholas challenge one of marketing’s most sacred structures: the funnel. In a landscape flooded with content, traditional funnels are breaking down—and consumers are no longer moving through neatly defined stages. Instead, brands that win are the ones who create loops: continuous, trust-building cycles that meet people where they are, not where your strategy expects them to be. From the rise (and saturation) of UGC to the real ways people make decisions today, this episode breaks down why outdated models don’t cut it anymore—and what to do instead. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.
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    26 分
  • Episode 2 - AEO, GEO, WTF: Cutting Through the AI Hype
    2025/06/26
    AI is flooding the search space with buzzwords like AEO and GEO—but is it really changing the game? In this episode of Burn The Manual, we cut through the noise, debunk the hype, and unpack what actually matters for SEO in the AI era. No fluff, no fear—just sharp insights and bold takes. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.
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    36 分

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