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In this episode, Glenn Moore uncovers what works in marketing, what stopped working, and how to stretch every marketing dollar to the max. Discover actionable strategies to maximize your marketing budget and drive real growth for your business this year.

Today, I’m joined by Glenn Moore, CEO of Bear Fox Marketing, who has 25 years of experience helping small to mid-sized businesses navigate the complex world of marketing. Glenn brings a wealth of knowledge and practical tips to help you optimize your marketing strategy in a way that delivers real results.

In this episode, Glenn talks about the tactics that still work and why some older strategies no longer bring the same returns. If you’ve been frustrated by wasted marketing dollars with little to show for it, Glenn’s insights will help you adapt and get back on track.

A key takeaway from our conversation is how to make every marketing dollar count. Glenn shares smart strategies for getting the most out of your budget, focusing on high-impact channels like SEO, content marketing, and email marketing. He highlights the importance of spending wisely to drive real growth, especially for businesses with limited resources.

Glenn also explains why SEO and content marketing remain two of the best tools for reaching your target audience and improving search engine rankings. We explore how to avoid common mistakes, like competing for overly broad keywords, and how to use free tools like Google My Business to strengthen your online presence.

With the explosion of AI and tools like ChatGPT, the digital space is packed with content. Glenn discusses how this affects small businesses and what you can do to stand out. He emphasizes building trust and authority through content that showcases your expertise and appeals to a specific niche.

One of Glenn’s key points is understanding your customers’ needs. He shares examples of businesses that have successfully tailored their products and services to meet customer feedback, resulting in significant revenue growth.

Beyond the marketing strategies, Glenn talks about the importance of mindset and company culture in driving long-term success. At Bear Fox Marketing, they foster a culture of learning and humility, encouraging employees to grow personally and professionally. This approach not only keeps the team engaged but also improves overall business performance.

If you’re interested in learning more from Glenn, be sure to visit Bear Fox Marketing at https://www.bearfoxmarketing.com.

If you enjoyed this episode, please like, subscribe, and share it with others. Your engagement helps us continue bringing valuable content to business owners and entrepreneurs like you.

We’d love to hear your thoughts! Share your feedback, questions, or experiences in the comments, or join the conversation on social media. Sharing what you’ve learned helps us all grow together!

Resou

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Shelly breaks down practical, easy-to-follow steps to help you find your first 20 clients. Learn how to simplify your marketing, connect authentically with potential clients, and build a strong foundation for your business!

In this episode of the Business Growth Architect Show, I speak with Shelly Niehaus, published author, speaker and the host of the top-rated EDUCATED EMPOWERED INSPIRED podcast. Shelly shares how to break free from the complexities and crazy making ideas of traditional marketing strategies and instead embrace a simpler, more intuitive approach to connecting with your audience. If you're tired of feeling overwhelmed by the endless advice of buying-one-more-thing in internet marketing and are ready to find a method that truly resonates with both you and your clients, this conversation is for you.

Shelly begins by addressing one of the most common challenges faced by entrepreneurs and business owners today: the tendency to overcomplicate marketing. With so many voices in the industry offering conflicting advice, it's easy to lose sight of what matters—building genuine connections with your audience.

She breaks down how to eliminate the noise and focus on what truly matters—having authentic conversations with prospects about their real needs and challenges. By simplifying your approach and focusing on building genuine relationships, you can create content that not only connects but also invites your audience to engage with you on a deeper level. This, Shelly argues, is the key to attracting your first 20 clients and beyond.

One of the central themes of our discussion is the importance of aligning your inner compass with your business strategy. Shelly explains in simple terms how your internal state—your faith, spirituality, and overall mindset—directly impacts how you show up for your clients and the opportunities that come your way.

Shelly explores the concept of “meeting yourself where you are” in your spiritual development. She shares that it’s not about adhering to a rigid set of beliefs or trying to outdo others in spirituality. Rather, it’s about finding a connection to something greater than yourself—a source, energy, or belief system that guides you in your personal and professional life.

Shelly also touches on the importance of giving yourself grace and the freedom to explore different ways of connecting with your inner self. She encourages listeners to break free from the confines of how they were taught to connect spiritually and instead find what truly resonates with you.

To dive deeper into Shelly's approach and learn more about her work, be sure to check out her podcast, the Educated Empowered Inspired Podcast, where she continues to share her wisdom on personal and professional growth. You can also explore her resources and offerings at ShellyNiehaus.com. Shelly’s gu

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Discover the 7 Marketing Strategies that make you uncopyable, actionable tips from Daniel Den to discover your X factor and make your business stand out and be unforgettable to your customers.

In this episode of the Business Growth Architect Show, I talk to marketing strategist Daniel Den, co-creator of the X Factor Effect and author of Ideas That Influence. Daniel’s story is not just one of success but of resilience, innovation, but his mission - the pursuit of creating something uncopyable. He shares a candid recount of his early triumph in 2009 when he hit the jackpot with a website that was raking in $1,000 a day, setting him on the path to early retirement—or so he thought. But just as quickly as his success soared, it was nearly dismantled by a flood of copycat competitors who ripped off his winning formula. This painful experience led Daniel to a pivotal realization: to survive and thrive in the business world, you must differentiate yourself to the point where you become uncopyable.

Daniel’s journey didn’t end with his website being copied. Instead, it ignited a fire in him to explore the art of differentiation at a much deeper level. Over the past 12 years, he has honed his craft, helping over 20,000 students and clients across various industries carve out a niche that is entirely their own. Through his X Factor Effect methodology, Daniel has guided businesses in becoming market leaders, or as he likes to call them, "category kings and queens."

One of the core themes of our conversation is the idea of being deliberately different. Daniel argues that every successful brand has an X factor—something that sets it apart and makes it memorable. He breaks down the process of identifying and cultivating this X factor, emphasizing that it’s not just about being creative; it’s about being strategically creative. He shares examples from his book, *Ideas That Influence,* like the story of Listerine’s genius marketing move in the early 1900s when they owned the word "halitosis" and became synonymous with curing bad breath.

A significant portion of our conversation also dives into the emotional and spiritual aspects of branding. Daniel and I explore how authentic storytelling, rooted in vulnerability and genuine purpose, can elevate a brand from simply selling a product to making a meaningful connection with customers.

Daniel talks about how spiritual alignment and emotional authenticity are not just buzzwords, but essential components of a brand that stands out. We discuss how brands that tap into a deeper purpose and resonate on an emotional level with their audience are the ones that leave a lasting legacy.

I invite you to dive deeper into Daniel Den’s world by visiting his website and checking out his book, Ideas That Influence. And if you found this episode valuable, please share it with your network. Let’s spread the word and help more people discover the power of the X Factor Effect.

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Unlock the secrets to building strong character and mastering communication skills with Meredith Bell. Lead in your personal and professional relationships with these insights!

In this episode of the Business Growth Architect Show, I sit down with Meredith Bell, co-founder of Grow Strong Leaders, to explore the profound impact of character and communication on personal and professional development. Meredith's commitment to fostering strong leadership skills show as we explore essential aspects of growth and self-awareness.

Meredith shares her morning rituals to set the tone for her day. She emphasizes the importance of declarations, powerful affirmations that guide her mindset and actions. One of her key declarations is, “Every person is worthy of my love and not one person is worthy of my judgment.” This simple statement serves as her compass, helping Meredith recalibrate her reactions and approach interactions with empathy and understanding, even in moments of irritation or frustration.

We discuss the significance of approaching interactions from a place of love rather than judgment. Meredith explains how this mindset shift can prevent us from jumping to conclusions and making assumptions about others’ behaviors.

Meredith introduces the beautiful concept of “standing in receivership,” a practice of being open to new ideas and intuitive nudges from the universe. This openness, she explains, is a critical aspect of personal growth and self-awareness. By listening to these subtle signals, we can navigate our paths with greater clarity and purpose. Meredith’s insights encourage us to balance rational thinking with intuitive wisdom, embracing both as essential components of our decision-making processes.

Open-mindedness, as Meredith highlights, is a vital character strength that invites growth and learning. Being open to new ideas and perspectives allows us to elevate ourselves and those around us. This willingness to learn and adapt is a continuous journey, one that enhances our ability to lead with integrity and authenticity.

Meredith's work at Grow Strong Leaders offers practical tools and resources for developing these essential skills. Their 360 assessments, Skill Builder programs, and insightful books provide actionable strategies for enhancing communication and character. Meredith’s podcast, Grow Strong Leaders, features interviews with thought leaders and experts in leadership, offering valuable perspectives on creating workplaces where people thrive.

To learn more about Meredith Bell’s work and explore her tools for character and communication development, visit GrowStrongLeaders.com.

I invite you to share this episode with someone who would benefit from our discussion on character, communication, and integrity. Your support helps us reach more people and create a greater impact.

Resources Mentioned: Twitter | Facebook |

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Discover how aligning spirituality with strategic success will transform your business! In this episode, I explain how spirituality enhances strategic outcomes. We apologize for some of the audio quality, but feel that the content is strong even with the technical glitches. Thank you for your understanding.

Welcome to an episode of the Business Growth Architect show! Over the last few months we’ve been integrating into our work how aligning spirituality with strategic planning can propel your business to a different level of fulfillment and success.

In this episode I share my personal insights on how spirituality, often viewed as contrasting with business strategy, can actually enhance and complement your strategic efforts. You’ll learn how to integrate spiritual practices into your business approach to align your values, intuition, and purpose with actionable strategies that will give you more satisfaction on your path to what you define as success.

Listen to inspiring stories and real-world examples of people who’ve successfully merged their spiritual practices with business acumen. We’ll go over practical strategies for harnessing spiritual energy to overcome challenges, attract meaningful opportunities, and drive sustainable growth. Whether you’re just starting out or looking for a new perspective in your established business, this episode is designed to make you think of integrating your own spiritual beliefs into the work you do. By aligning your business objectives with your personal values and purpose, you’ll navigate obstacles with greater ease and stay motivated through spiritual principles in your daily activities.

I’ll also explore how practices like meditation, mindfulness, and intuition can positively influence your decision-making and strategic planning. Or, how going on a hike can be meditation.

I’d love to hear how this episode and our refined approach to strategy resonates with you! Share your thoughts and key takeaways in the comments below. Don’t forget to like, subscribe, and hit the notification bell to stay updated with my latest episodes. Your feedback and engagement help me continue to provide valuable content for you.

Tune in now and begin on your journey to integrate spirituality with strategy for exceptional growth and success in your business.

#SpiritualGrowth #BusinessSuccess #StrategicPlanning #HolisticBusiness #PersonalDevelopment #MindfulLeadership #EntrepreneurialJourney #SpiritualBusiness

Resources Mentioned:

Beate Chelette: Website | LinkedIn | Instagram | Twitter

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Unlock the secrets to constant self-improvement and achieving more, faster! Join me as I share practical tips as well as spiritual insights. Learn how to overcome life challenges, boost your mindset, and take action toward success!

Today’s topic is worth a solo episode. I dive deep into the essential elements for personal and professional growth. With 40 years of entrepreneurial experience under my belt, I've learned that a well-rounded skill set, a solid strategic framework, and consistent action are key to running any successful business.

First I cover the three key aspects: mindset, skill set, and action. The right mindset lays the foundation for growth. It involves a firm belief in the possibility of achieving your goals and is open to continuous learning. Next, comes the necessity of having the right skill sets,such as how to outline a strategy, understanding and implementing effective processes, and mastering workflows. Finally, there is the third component which is taking consistent action.

Transitioning into a more vulnerable and personal narrative, I explore how integrating spiritual and strategic approaches has shaped my journey. I share my vision of being a "badass grandma," a persona that encapsulates my vast entrepreneurial experience and my dedication to making the most of my time. What I mean by that is that at this point in my life I prioritize my commitments, opting for meaningful engagements over superficial networking activities. Facetime with my grandchild versus helping someone figure out how to sell me something?!

Diving deeper into my personal life, I talk about the importance of family and intimate relationships. I reflect on my desires to be a loving grandparent, maintain a fulfilling partnership, and create lasting memories with loved ones. This introspection leads me to a broader question: What is the ultimate goal of our endeavors? What is that “there” we are all striving for? For me, it's about arriving at a place where you can look back and say, "The journey was awesome, and I am grateful for where I am now."

To help you achieve your own goals, I share my method of reverse engineering success. AKA shortcuts. By defining your end goals clearly and then working backward to identify the necessary steps, you ensure that the journey is as rewarding as the destination, allowing for a balanced and fulfilling life while you get there and then knowing when you arrived.

I also share my spiritual practices, which play an essential role in my life. LIsten to the episode to find out what I do.

My goal in this episode is to inspire you to seek continuous self-improvement and to integrate spiritual and strategic practices into your life. I hope to connect on a personal level, sharing my experiences and encouraging you to pursue your aspirations with determination and balance.

As this episode is pretty personal I invite you to share your thoughts and insights by commenting or reaching out on social media. Do you resonate with my "badass grandma" approa

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“Elevate your tech and IT team from hidden workers stuck in the basement to strategic powerhouses in the boardroom.”

Admittedly I am a bit of a geek myself. That’s why I asked supergeek Douglas Squirrel, expert in technology and business strategy to join me on the Business Growth Architect Show.. Together, we explore the potential of technology teams and how business owners can leverage their IT departments.

Douglas challenges the common misconception that IT departments are mere support functions. Instead, he argues that technology teams can be a driving force behind your company's success if integrated properly into the broader business strategy. Involving tech experts in strategic discussions and customer interactions can lead to innovative solutions and significant cost savings. Wait until you hear the story of the kid stranded hungry at McDonalds on the helpline with the IT guy and what happened as a result of it.

One key takeaway from our conversation is the importance of breaking down silos between departments. Douglas states that tech people often possess unique insights that can transform operations and processes. By bringing them into early sales conversations, hiring plans, and off-site meetings, companies can harness their expertise to avoid rollout problems, optimize customer service with AI, and even expand into new markets with automated translations.

CEOs should look at their IT departments as a source of profit and innovation rather than just a cost center.

We also touch on the broader impact of technology on business. He warns that companies who fail to embrace and integrate technology risk being left behind by more agile competitors. This perspective is make or break for any business looking to compete in today's fast-paced, tech-driven world.

Engage further with Douglas's and visit him at https://douglassquirrel.com/ to learn more about his services. Not so jokingly Douglas offers you a fun, interactive certificate that you can use to engage your tech teams with insightful questions.

This episode is a must-watch for business owners, CEOs, and anyone interested in the intersection of technology and business strategy and how to break down silos between departments that are all touched by IT.

Subscribe to the Business Growth Architect Show, leave a five-star review, and share this episode with colleagues and friends who could benefit from a fresh perspective on technology's role in business. Your engagement helps us continue to bring valuable content to a wider audience. Thank you for tuning in, and I look forward to your feedback and continued support.

Resources Mentioned: Website | LinkedIn | Instagram | Twitter

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Leverage guest appearances for explosive business growth with Josef Schinwald! Learn proven strategies to expand your audience, build your expert status, and boost your brand.

In this episode, we have the pleasure of speaking with Josef Schinwald, an expert in podcast guesting, author of "Fast-Tech Formula to High-End Podcast Bookings," and the CEO of the Podcast PR & Booking Agency Guest Experts On Air. Josef is giving you a clear strategy on how leveraging high profile podcasts, you can build your brand, expand your audience, and establish your expert status in your industry.

Josef shares how he built guestexpertsonair.com, which is dedicated to helping high-caliber experts secure guest spots on top-tier podcasts, to give them the exposure their work deserves even if they are not considered influencers. Josef highlights the potential for creating impactful content that resonates with your target audience, the podcast listeners and establishes a strong intimate connection.

A key part of Josef's strategy involves understanding the nuances of public speaking. He shares his own experiences of overcoming the fear of the microphone, offering practical advice for those who might feel intimidated by the prospect of speaking to a large audience. Josef breaks down the steps to becoming a confident and engaging speaker, underscoring the incredible opportunities that arise from being a guest on multiple podcasts.

Networking and relationship-building are central themes in Josef's approach. He discusses the importance of maintaining a consistent presence in the podcasting world and how this can lead to lasting connections and significant business opportunities. By appearing on various podcasts, you not only reach new audiences but also establish yourself as a thought leader in your field.

Josef and I explore his journey deep into spirituality. He opens up about his studies in divinity and his transformative experiences in India, which have shaped his perspective on life and business. Josef explains how his spiritual journey has informed his approach to business, advocating for a holistic view that balances professional success with personal fulfillment.

Josef provides practical tips and insights for aspiring podcast guests. He explains how to effectively pitch yourself, ensuring that your message aligns with the podcast's audience and host. Josef also details the benefits of embarking on a podcast tour, a strategy he used to great effect in his own career.

Don't miss this opportunity to transform your business with the power of podcast guesting! Engage with Josef further by visiting his website and downloading his free ebook, which contains actionable steps to start your podcast guesting journey.

Resources Mentioned: LinkedIn |

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