In this episode of Business RPG, we sit down with Craig Stern, CEO of Sunrise Leads and Content Wave, to learn about his unique approach to lead generation and building client relationships. Craig shares his entrepreneurial journey, from his first business attempts to developing innovative lead gen strategies that connect with clients across various industries. Known for his early adoption of LinkedIn as a lead generation tool, Craig has worked with clients ranging from Fortune 500 companies to unique startups, demonstrating his adaptability and expertise.
Join us as Craig delves into:
His background – From launching a mobile app to developing a lead generation agency
Key challenges and lessons – How he shifted from struggling entrepreneur to confident industry expert
Innovative pitching – His technique for simplifying complex concepts and connecting with clients
Lead quality vs. quantity – The importance of defining target clients and ensuring quality leads
The future of lead generation – Insights on the evolving challenges of cold outreach and building credibility
Whether you're a business owner looking for lead-gen insights or an entrepreneur interested in Craig’s inspiring story, this episode is packed with value.

Connect with Craig on LinkedIn: linkedin.com/in/cdstern

Josh Rook shares how he transformed his passion for retro gaming into a thriving store called 8-Bit Legends in Jonesboro, Arkansas, all while working as a full-time firefighter. He progressed from being a home-based reseller to owning a physical retail location and discusses the challenges associated with a brick-and-mortar. Josh shares insights on how he balances these two roles and emphasizes the importance of physical media.


Connect with Josh!
Facebook: facebook.com/8BitLegendsVideoGames
Instagram: instagram.com/8_bit_legends_video_games

Brian from PokeNE is back!
In this episode he updates us on

• How Pokémon card sales have been in the past year
• How he has navigated the scarcity from the lockdown craze, by tapping into the demand for Japanese and Korean cards
• His strategic approach led to $1.3 million in sales within a year, focusing on international markets to gain exclusive deals.

Brian discusses building relationships with these international distributors, choosing the right products, and leveraging content creation.
He hints that exciting developments are on the horizon, and is looking forward to the challenges and developments in 2025.

The previous episode with Brian

Connect with Brian brian@pokene.com
His website
YouTube
Instagram