If you’re like most entrepreneurs, you think: “To grow, I need to do more—more marketing, more ads, more promotions.”

But Keith Cunningham, author of The Road Less Stupid, has a smarter answer:

In this episode of BusinessIsGood, I walk you through Cunningham’s Growth Funnel—a five-step roadmap to growth that puts your energy where it matters most.

We cover:

✅ Why keeping more customers is your #1 growth priority

✅ How to increase referrals and repeat purchases without adding overhead

✅ Why your success rate (certainty of outcome) matters more than you think

✅ Where to tighten your sales process before dumping more money into ads

✅ When it’s finally time to scale lead generation—and when it’s not

This episode is about simplifying your focus and multiplying your results by doing the right thing at the right time.

And if you want to go deeper, I highly recommend reading The Road Less Stupid by Keith Cunningham—it’s one of the best entrepreneur books out there.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Most entrepreneurs know they should do more of what works.

But very few realize they also need to stop doing what doesn’t.

In this episode of BusinessIsGood, I walk through how to identify the things in your business that are wasting your most valuable asset: your time. I share stories—from my own businesses and from our mentorship clients—about how much time, money, and energy are lost doing things that feel “good” but don’t actually produce results.

I explain:

• Why 98% of entrepreneurs aren’t tracking any metrics when they join us
• How to reverse-engineer your revenue goal based on your Net Owner Benefit target
• How your business data can tell you exactly what’s working, and what’s not
• A simple process to prune tactics that aren’t moving the needle
• Why not measuring your impact is the biggest risk you’re taking right now

You’ll leave this episode with a clear framework to focus on what matters—and permission to stop doing the rest.

Because growing your business isn’t just about adding things.

It’s about subtracting the stuff that doesn’t work.

Connect with Chris Cooper:

Website - https://businessisgood.com/

You’ve probably heard the saying: “The rich get richer during a recession.”

But here’s the truth: It’s not the crisis that makes people successful—it’s their preparedness.

In this episode of BusinessIsGood, I share one of the best lessons I’ve learned from Dan Sullivan of Strategic Coach:

Luck will come. Opportunities will show up. The real question is—will you be ready?

Using real examples from the COVID lockdowns, I talk about how some entrepreneurs didn’t just survive—they came out stronger. They grew their businesses by:

• Focusing in on their core clients
• Trimming unnecessary expenses and complexity
• Adding new services that created lasting revenue streams
• Finding themselves with less competition and more market share after the dust settled

I also talk about the opportunity sitting right in front of us today, during the current financial squeeze—and how those who are prepared (with cash reserves, low debt, and a clear plan) will be the ones who grow while others retreat.

If luck is where preparation meets opportunity, then this episode is your invitation to get prepared—because opportunity is coming.

The only question is: Will you come out stronger… or set back?

Connect with Chris Cooper:

Website - https://businessisgood.com/