What if you could transform your passion for sustainability into a thriving business? Meet Kathy Borie, the inspiring force behind Crunchy Cleaning by Kathy, an eco-friendly cleaning venture that marries her love for nature with entrepreneurial spirit.

Kathy shares her compelling journey from city life to the serene Poconos, where she found a community of like-minded individuals and built a brand dedicated to non-toxic cleaning solutions. She opens up about the challenges of balancing motherhood with the demands of entrepreneurship, and the strategies she employed to achieve financial independence and flexibility.

Join us for an enlightening conversation on the intricacies of managing a cleaning business, where Kathy reveals her approach to client selectivity and the art of collaboration over competition. Discover the importance of using eco-friendly products and how Kathy crafts her own cleaning solutions to ensure a healthier environment for both clients and cleaners. She offers candid insights into the balance of maintaining high standards without overextending oneself, and the role of constructive feedback in fostering growth and professionalism in the industry.

Explore with us the mindset required to run a small business and the emotional ties that bind an entrepreneur to their creation. Kathy unpacks the complexities of potential business expansion and the mental health considerations that come with it, along with her take on financial motivation and the societal misconceptions of the house cleaning industry. Her story is a testament to challenging stereotypes and advocating for the respect and recognition that professional cleaning services deserve. Tune in to learn from Kathy's passion-driven approach and how it continues to fuel her successful eco-conscious enterprise.

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It can be crowed when trying to figure out who you are going to learn from

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

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Shannon Miller: cleaningbusinesslife@gmail.com

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