CMO Confidential

著者: Mike Linton // I Hear Everything Podcast Network
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  • Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

    The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

    We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

    Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.


    CMO Confidential is Presented by Props: www.props.co

    © All Rights Reserved 2023
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あらすじ・解説

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.


CMO Confidential is Presented by Props: www.props.co

© All Rights Reserved 2023
エピソード
  • Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It
    2024/11/12

    A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.


    Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.


    #influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketing


    CHAPTERS:

    00:00 - Intro

    00:39 - B2B Marketing Challenges

    01:49 - Understanding the B2B Landscape

    07:06 - Issues in B2B Marketing

    09:16 - Evolution of B2B Marketing Strategies

    14:00 - The Rise of Brand in B2B

    18:02 - Valuation and Measurement of B2B Brand

    22:19 - B2B Client Best and Worst Practices

    26:54 - Addressing B2B CMOs Worldwide

    28:34 - Engaging B2B Agencies Globally

    32:40 - Final Thoughts

    34:04 - Outro

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    35 分
  • Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential
    2024/11/04

    A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.


    Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.


    Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.


    #socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategies


    CHAPTERS:

    00:00 - Intro

    01:24 - Inflection Point Explained

    04:07 - Speed Math Techniques

    06:34 - Analyzing Wrong Visions

    11:48 - Understanding a Fixer

    18:13 - Marketing as Supply Chain

    19:45 - Identifying Sales Problems

    23:39 - Algorithmic Shelf Campaigns

    27:28 - Resolving Data Issues

    30:38 - Focusing on Desired Outcomes

    34:24 - Outro

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    35 分
  • Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential
    2024/10/29

    A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."



    Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.


    #b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformation


    CHAPTERS:

    00:00 - Intro

    01:25 - B2B Tech Marketing Overview

    03:38 - Digital Transformation Journey Assessment

    05:38 - Understanding the Infrastructure Layer for Marketers

    10:22 - Impact of AI on Infrastructure Layer

    13:45 - Leveraging AI for Marketing Strategies

    17:17 - Importance of Cyber Security in Marketing

    19:50 - Career Considerations for Tech Marketers

    24:00 - Industry Consolidation and Acquisitions Insights

    26:30 - Experience of Being Acquired

    28:20 - Common Blind Spots for B2B Marketers

    28:40 - Essential Needs for CMOs

    30:25 - Final Thoughts: Funny Story or Listener Advice

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    34 分

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