"We've got a real problem. And no easy fix."

Accounting Influencers
With Rob Brown

The accounting profession is undergoing a seismic shift—and not all of it bodes well for those who value independence, innovation, or client service. In this episode of Accounting Influencers, veteran tech strategist Randy Johnston, shareholder at K2 Enterprises, reveals the hard truths behind the changing operational and technological landscape of accounting firms.

• MORE Accounting Influencers with Rob Brown

Johnston, who has advised thousands of firms across four decades, shares what he’s hearing behind closed doors at events like AICPA ENGAGE. From AI hysteria to private equity overreach, the most alarming trend is clear: “We’re seeing the erosion of what made accounting firms trusted advisors in the first place.”

According to Johnston, the most disturbing trend is the hollowing out of accounting technology products. As private equity and public companies consolidate the market, product quality is dropping, support is slower, and innovation is stagnating.

Get more control, greater flexibility, and a path to smarter growth.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

In this episode of Gear Up for Growth, powered by CPA Trendlines, Anshul Agrawal, founder of June15 Consulting, shares how direct ownership offshoring is helping CPA firms unlock long-term value and sharpen their competitive edge.

• Gear Up for Growth spotlights the best strategies for smart and effficient growth in today's competitive landscape. Gear Up for Growth every Friday here.
• More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth
• More CPA Trendlines videos and podcasts here

“Direct ownership offshoring is no longer just for the Top 100 firms,” Agrawal explains. “Whether you're a solo practitioner or a mid-sized firm, the model gives you full control of your offshore team without the middlemen – and that changes everything.”

According to Agrawal, direct ownership offshoring – where firms directly employ and manage offshore staff – offers a more strategic and cost-effective alternative to traditional outsourcing. It enables firms to maintain independence, expand capacity, and deliver year-round support while improving margins.

Attention CPAs and accounting pros! Are you ready to take your practice to the next level? Then it’s time to upgrade to CPA Trendlines PRO Membership—your all-access pass to premium insights, strategies, and tools designed just for YOU!

See today 's best PRO offers here.

Get exclusive access – Over 10,000 articles, tools, and expert guidance—keeping you ahead of the curve in practice management, growth, and industry trends.

Enjoy VIP perks – Be the first to get new content, receive special handling on orders, and unlock priority concierge service just for PRO members.

Save big– In the CPA Trendlines Shop, plus deep discounts on membership plans!

And here’s a bonus: New PRO members receive welcome gifts worth over $300!

Stay informed – With exclusive member surveys, studies, and expert insights that help grow your firm and boost your success!

More support, more value, more power for your practice!

Upgrade today at CPA Trendlines and start maximizing your potential!