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サマリー
あらすじ・解説
Does Customer Experience (CX) begin with Sales?
Newsflash - NO!
It starts with Marketing.
We're diving deep into Customer Experience (CX) with two distinguished guests - CX expert Anita Toth and veteran Marketing VP, Chelsea Mori.
Anita and Chelsea are bringing their wealth of expertise to make sure this silo has the 1st seat at the CX table.
As a CX professional, this episode is for you if you need to:
- Drive excellent partnerships between functional silos
- Understand CX nuances and the metrics of Marketing
- Maximize Marketing's impact on Customer Experience
- Improve your relationship with Sales and Customer Success
- Move beyond theory - apply lessons from real, practical experience