• CYLS 203: Africa X Podcasting - The Blueprint to Building Ghana’s Most Successful Podcast Network with Cyril Afeku and Donald Aryee

  • 2023/10/31
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CYLS 203: Africa X Podcasting - The Blueprint to Building Ghana’s Most Successful Podcast Network with Cyril Afeku and Donald Aryee

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  • Episode Summary In this episode of the Africa X series, Kevin Y. Brown is joined by Cyril Afeku and Donald Ayree, cofounders of The Gold Coast Report. The GCR is a thriving podcast network based in Accra, Ghana, whose unwavering mission is to forge accessible avenues for visibility and to curate impactful experiences that empower individuals and communities alike. Cyril and Donald explain how the World Cup led to their initial idea for The Gold Coast Report, which changed from being a single podcast to the beginning of a network in the same week. They discuss the milestones they’ve passed so far and where they hope to go, the shows they’re most proud of, and how they were able to turn a passion project into a self-sustaining business. As leaders they share their tips for creative compromise and amplifying the creativity of their team, along with their thoughts on the importance of sharing their knowledge and experience with others in the community. In the Turnaround, Kevin opens up about how his trip to Africa in 2018 influenced his understanding of legacy, of family, and his responsibilities as a Black man, and how it led to him moving back to the Continent and joining the movement to amplify African stories through podcasting. Kevin Y. Brown Kevin is a seasoned multi-media executive who is passionate about Africa’s digital future. As an award winning entrepreneur, podcast producer (over 1,000 episodes across different genres with over 30 million downloads across clients) and tech veteran, Kevin is the Chief Content officer and Head of Strategy at Afripods leading their multi-country strategy and product vision. Kevin is the host of the Create Your Life Series podcast and has been featured or spoken in Forbes, Black Enterprise, Essence, Podcast Movement, Podcast Sessions, Ted X, Sirius XM, Inc. magazine and many more… Cyril Afeku and Donald Aryee Cyril Afeku and Donald Aryee met in high school and reconnected after university where together they created The Gold Coast Report, a podcast network based in Accra, Ghana. They produce shows covering a variety of interests such as sports, women-focused issues, religion, sex, pop culture, social issues, entertainment and more. Cyril and Donald are results-driven and inquisitive professionals with a vast expertise in developing podcasting infrastructure in Africa. Their passion revolves around amplifying African creativity and nurturing self-sustaining communities, providing them with the space to incubate, flourish, and achieve their aspirations. Every action, word, and endeavor The Gold Coast Report undertakes is a dedicated stride to realizing this vision. Insights From the Episode Tips for dealing with difficult clients and creatorsWhere to look for guidance when you’re an early adopter in a burgeoning industry3 tips for new podcasters looking to join an established networkHow to stay rejuvenated and focused as a leaderAdvice for handling conflict between teammatesTips for dealing with negative feedbackThoughts on the keys to personal growthStrategies for directing your energy so you don’t overextend yourself Quotes from the Show “At the time this was just two friends in a room trying something out. When you look back and zoom out to what it is now, it’s kind of crazy. We thought that we could tell our own better stories, and we also felt like there was some creativity in everyone.” - Cyril Afeku, Create Your Life Series, #203“[The schedule] helped build consistency within the team. That helped also build some level of planning. We obviously got better at the editing and figured out the mechanics that came to podcasting, and we figured out how to actually run and operate as a network because that wasn’t a skillset that we had coming in.” - Donald Aryee, Create Your Life Series, #203“All those shows are not failures, because those really are learning opportunities. All those episodes that we didn’t record correctly—all those where the mic went wrong or we didn’t export something perfectly or the audio didn’t sync up—all those things are the learning opportunities that make these batch of shows much better than they could have been. So it all counts, and I’m really grateful for that.” - Donald Aryee, Create Your Life Series, #203“Lessons learned, not failures, right? Opportunities to improve.” - Kevin Y. Brown, Create Your Life Series, #203“I always feel like to get the best out of people in what we do, it’s always best to give them that room to express themselves and hear what they have to say and see how best we can bring what it is they want to do to life. The hope is that with our experience and expertise, they would also trust whatever guidance and inputs we bring to the table is worthy of incorporating.” - Cyril Afeku, Create Your Life Series, #203“You kind of have to look in the mirror and work out how you are a mentor to yourself. Be honest with who you are and what self-improvement ...
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Episode Summary In this episode of the Africa X series, Kevin Y. Brown is joined by Cyril Afeku and Donald Ayree, cofounders of The Gold Coast Report. The GCR is a thriving podcast network based in Accra, Ghana, whose unwavering mission is to forge accessible avenues for visibility and to curate impactful experiences that empower individuals and communities alike. Cyril and Donald explain how the World Cup led to their initial idea for The Gold Coast Report, which changed from being a single podcast to the beginning of a network in the same week. They discuss the milestones they’ve passed so far and where they hope to go, the shows they’re most proud of, and how they were able to turn a passion project into a self-sustaining business. As leaders they share their tips for creative compromise and amplifying the creativity of their team, along with their thoughts on the importance of sharing their knowledge and experience with others in the community. In the Turnaround, Kevin opens up about how his trip to Africa in 2018 influenced his understanding of legacy, of family, and his responsibilities as a Black man, and how it led to him moving back to the Continent and joining the movement to amplify African stories through podcasting. Kevin Y. Brown Kevin is a seasoned multi-media executive who is passionate about Africa’s digital future. As an award winning entrepreneur, podcast producer (over 1,000 episodes across different genres with over 30 million downloads across clients) and tech veteran, Kevin is the Chief Content officer and Head of Strategy at Afripods leading their multi-country strategy and product vision. Kevin is the host of the Create Your Life Series podcast and has been featured or spoken in Forbes, Black Enterprise, Essence, Podcast Movement, Podcast Sessions, Ted X, Sirius XM, Inc. magazine and many more… Cyril Afeku and Donald Aryee Cyril Afeku and Donald Aryee met in high school and reconnected after university where together they created The Gold Coast Report, a podcast network based in Accra, Ghana. They produce shows covering a variety of interests such as sports, women-focused issues, religion, sex, pop culture, social issues, entertainment and more. Cyril and Donald are results-driven and inquisitive professionals with a vast expertise in developing podcasting infrastructure in Africa. Their passion revolves around amplifying African creativity and nurturing self-sustaining communities, providing them with the space to incubate, flourish, and achieve their aspirations. Every action, word, and endeavor The Gold Coast Report undertakes is a dedicated stride to realizing this vision. Insights From the Episode Tips for dealing with difficult clients and creatorsWhere to look for guidance when you’re an early adopter in a burgeoning industry3 tips for new podcasters looking to join an established networkHow to stay rejuvenated and focused as a leaderAdvice for handling conflict between teammatesTips for dealing with negative feedbackThoughts on the keys to personal growthStrategies for directing your energy so you don’t overextend yourself Quotes from the Show “At the time this was just two friends in a room trying something out. When you look back and zoom out to what it is now, it’s kind of crazy. We thought that we could tell our own better stories, and we also felt like there was some creativity in everyone.” - Cyril Afeku, Create Your Life Series, #203“[The schedule] helped build consistency within the team. That helped also build some level of planning. We obviously got better at the editing and figured out the mechanics that came to podcasting, and we figured out how to actually run and operate as a network because that wasn’t a skillset that we had coming in.” - Donald Aryee, Create Your Life Series, #203“All those shows are not failures, because those really are learning opportunities. All those episodes that we didn’t record correctly—all those where the mic went wrong or we didn’t export something perfectly or the audio didn’t sync up—all those things are the learning opportunities that make these batch of shows much better than they could have been. So it all counts, and I’m really grateful for that.” - Donald Aryee, Create Your Life Series, #203“Lessons learned, not failures, right? Opportunities to improve.” - Kevin Y. Brown, Create Your Life Series, #203“I always feel like to get the best out of people in what we do, it’s always best to give them that room to express themselves and hear what they have to say and see how best we can bring what it is they want to do to life. The hope is that with our experience and expertise, they would also trust whatever guidance and inputs we bring to the table is worthy of incorporating.” - Cyril Afeku, Create Your Life Series, #203“You kind of have to look in the mirror and work out how you are a mentor to yourself. Be honest with who you are and what self-improvement ...
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