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Called to Action

Called to Action

著者： Janet Mesh
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このコンテンツについて

 Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.Copyright of Aimtal LLC マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • How to optimize your content & SEO strategy in the age of AI & video

    How to optimize your content & SEO strategy in the age of AI & video
    2025/06/03

    In this episode of Called to Action, we're diving deep into the future of content and SEO!


    Is your content strategy ready for 2025? 🤔 Our hosts Janet Mesh and Tucker Delaney-Winn sit down with Senior Content Manager, Emily Desrosiers. Together they explore the evolving landscape of content marketing and SEO, including how to navigate potential organic search traffic loss due to AI overviews and Search Generative Experience (SGE), referencing research and studies by Search Engine Journal, WyzOwl, and Frontiers in Psychology.


    They'll reveal how to adjust your content strategy in the age of AI, emphasizing the importance of diversification to stay visible and reach your audience. Plus, discover why investing in video is crucial and how to integrate it effectively across your content and channels.


    Finally, learn why truly understanding your audience is more critical than ever to ensure you're creating valuable and relevant content that resonates. Don't miss these valuable insights – take action to adapt your content strategy for the future!


    Want to learn how to build a killer video marketing strategy? Check out episode 3 of Called to Action!

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    💬 Connect with us on social media:

    ➡️ Website: https://www.aimtal.com/

    ➡️ LinkedIn: https://www.linkedin.com/company/11839247/

    ➡️ Instagram: https://www.instagram.com/aimtal_co/

    ➡️ Blog: https://www.aimtal.com/blog

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    59 分
  • To automate or not to automate: How to combine technology with the human touch

    To automate or not to automate: How to combine technology with the human touch
    2025/05/20

    In this episode of Called to Action, we're diving deep into all things marketing automation! 🤖✨

    Should you automate or keep a human touch in your marketing strategy? Or should you aim for a healthy balance of both? Our hosts Janet Mesh and Tucker Delaney-Winn break down key takeaways from HubSpot's 2024 INBOUND conference, including how to balance automation, AI, and human creativity across email marketing, paid advertising, and more.

    Plus, discover when and how to leverage automation within the HubSpot platform for maximum efficiency without sacrificing creativity and visibility. Don't miss these valuable insights and take action to incorporate them into your marketing programs and platform.
    Need support? We’re a HubSpot Solutions Partner and can help transform your #RevOps: https://www.aimtal.com/service/revops-marketing-operations

    –
    💬 Connect with us on social media:

    ➡️ Website: https://www.aimtal.com/
    ➡️ LinkedIn: https://www.linkedin.com/company/aimtal/
    ➡️ Instagram: https://www.instagram.com/aimtal_co/
    ➡️ Blog: https://www.aimtal.com/blog

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    55 分
  • Cross-functional collaboration: The secret to marketing growth

    Cross-functional collaboration: The secret to marketing growth
    2025/03/20

    “Don't overlook a calendar, people.” Or in other words, are your marketing process in order? In the first episode of Called to Action, Janet Mesh, Co-Founder and CEO of Aimtal, and Tucker Delaney-Winn, Growth Marketing Lead, review recent research on just how important your marketing processes are for marketing growth and enabling your team to do their most strategic and impactful work.


    From marketing and sales alignment to the best content (hint: case studies!) for helping B2B buyers research and make purchase decisions, we show how your marketing process is the thread that links them all.


    You've been called to action.
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    48 分

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