• Campaign Chemistry: Crispin chief creative officer Steve Denekas

  • 2024/10/23
  • 再生時間: 27 分
  • ポッドキャスト

Campaign Chemistry: Crispin chief creative officer Steve Denekas

  • サマリー

  • Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while building a new positioning.


    In this episode, design guru Denekas tells Campaign Chemistry how he utilized his roots at Energy BBDO, Wieden+Kennedy and Instrument working on iconic brands such as Levi's, Nike and Dodge to construct a next-generation creative offer.


    He also opines on subjects including Nike's recent troubles, what a Crispin client looks like now, building a diverse creative team and working within the Stagwell holding company.


    Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

    campaignlive.com

    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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あらすじ・解説

Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while building a new positioning.


In this episode, design guru Denekas tells Campaign Chemistry how he utilized his roots at Energy BBDO, Wieden+Kennedy and Instrument working on iconic brands such as Levi's, Nike and Dodge to construct a next-generation creative offer.


He also opines on subjects including Nike's recent troubles, what a Crispin client looks like now, building a diverse creative team and working within the Stagwell holding company.


Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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