• Campaign Chemistry: WPP's Michael Houston

  • 2024/10/16
  • 再生時間： 32 分
  • ポッドキャスト

Campaign Chemistry: WPP's Michael Houston

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  • Michael Houston is president of the US for the holding company. He assumed that role in 2022 following 15 years with Grey Group, one of the holding company's constituency agencies. He's responsible for promoting WP's offering and collective capabilities, and has a good handle on these team WPP pitches.
    Before this role, Michael served as worldwide CEO of Grey for five years and as part of a 15-year run at the agency. We chat to Michael about the pitch, how these team pitches work, how holding companies are going to market in 2024, as well as creativity, procurement, the time when you need to collaborate, the time when you need to go it alone and much more.
    Listen and subscribe to wherever you get your podcasts.

    campaignlive.com

    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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あらすじ・解説

Michael Houston is president of the US for the holding company. He assumed that role in 2022 following 15 years with Grey Group, one of the holding company's constituency agencies. He's responsible for promoting WP's offering and collective capabilities, and has a good handle on these team WPP pitches.
Before this role, Michael served as worldwide CEO of Grey for five years and as part of a 15-year run at the agency. We chat to Michael about the pitch, how these team pitches work, how holding companies are going to market in 2024, as well as creativity, procurement, the time when you need to collaborate, the time when you need to go it alone and much more.
Listen and subscribe to wherever you get your podcasts.

campaignlive.com

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

続きを読む 一部表示

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