Category Thinkers

著者: Pablo Gonzalez John Rougeux Mike Damphousse
  • サマリー

  • Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.




    © 2024 Category Thinkers
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あらすじ・解説

Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.




© 2024 Category Thinkers
エピソード
  • Voyage in Carving Out a Learning and Skill Development Category w/ Hywel Carver
    2024/03/19

    In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the book "Play Bigger," helped them create a new category called "Live Team Coaching." The process involved the entire senior leadership team and emphasized the importance of alignment and internal collaboration. Carver also touches on the significance of humor in their brand identity, the role of storytelling in building a category, and their long-term vision of reskilling knowledge workers. The episode highlights the iterative nature of category strategy development and the value of external feedback in refining a company's approach. Hosts Mike “Damp” Damphousse and Kevin Maney.


    This episode is sponsored by:

    Category Design Advisors

    BeTheStage.live

    Flag & Frontier



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    57 分
  • Designing a Category In an Old School Industry w/ Frederik Hendriksen
    2024/03/12

    Commercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the founder of Rensair. Explore their groundbreaking smart ventilation system, seamlessly integrating hardware and software to optimize energy efficiency and indoor air quality in commercial buildings. Triggered by the massive shift in context during Covid, Rensair has pushed to transform their category. Beyond offices, envision its potential applications in homes and transportation. Witness them forging a new category from an existing one in building engineering with a strong focus on sustainability. Hosts Mike “Damp” Damphousse and Kevin Maney unpack the transition of an existing category with Rensair.


    This episode is sponsored by:

    Category Design Advisors

    BeTheStage.live

    Flag & Frontier



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    48 分
  • How to Right-Size the Problem You’re Solving w/ Lauren Pufpaf
    2024/02/27

    In this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience to fully engage users. But as the company grew, they learned that they weren’t going after a big enough problem. Listen in to learn how Lauren and her team used category design to shift their thinking.


    This episode is sponsored by:

    Category Design Advisors

    BeTheStage.live

    Flag & Frontier


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    45 分

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