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Harness the wisdom of marketing maven Shauna Smith as we celebrate the achievements of women in the branding sphere during Women's History Month. As your guide, Sonia Tumor-Bates, I had the pleasure of delving into Shauna's profound approach to business strategy and her ability to draw out the clarity needed for ventures to flourish. The art of asking pivotal questions can pivot a business plan from good to great, and Shauna exemplifies this practice. Our conversation shines a spotlight on her talent for guiding one particular business owner along a path that was not just profitable but passionately aligned with her vision.

Transform your perspective on technology's role in our professional lives with the latter half of our chat. We unpack the ins and outs of AI and tech tools, sharing personal anecdotes about the backend mastery required to wield these powerful instruments effectively. I lay bare my own tech trials and triumphs, aiming to pass on the torch of knowledge that can empower anyone with the savvy to leverage innovation. Gratitude abounds for Shauna's expertise, and together, we eagerly anticipate the boundless opportunities that lie ahead as we march forward, arm-in-arm with technology and wisdom.

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