In this episode, I sit down with Munsok So, President and CEO of So Hospitality Group. With over two decades in the hospitality industry, Munsok has transformed the Saint Louis dining scene through his leadership of well-known brands like Drunken Fish and Kimchi Guys. His journey from running a nightclub to building a multi-brand hospitality group showcases a deep passion for food and community-driven growth.

Our conversation dives into Munsok’s approach to building sustainable businesses, creating effective systems, and leading with vision. We discuss how he has navigated challenges, such as the COVID-19 pandemic, and his commitment to revitalizing the downtown Saint Louis area. Munsok’s reflections on leadership, strategic expansion, and balancing creative ambition with operational excellence offer invaluable insights for aspiring entrepreneurs.Connect With Our Host:

Twitter: ⁠twitter.com/ItsRajTut

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⁠Instagram: ⁠instagram.com/ItsRajTut⁠TikTok: ⁠https://www.tiktok.com/@itsrajtutConnect with our guest:https://www.linkedin.com/in/munsokso/https://sohospitalitygroup.com/Timestamps:

00:00:00 - Introduction and Welcome00:00:32 - Overview of Seoul Hospitality Group and Brands00:02:01 - Munsok’s Early Passion for Food00:04:12 - Entrepreneurship Beginnings with Nightclub Ownership00:09:30 - Transitioning to Drunken Fish and Restaurant Ownership00:15:20 - Building Business Systems and Strategic Delegation00:19:39 - Expanding to Multiple Locations00:26:10 - Developing Kimchi Guys and Fast Casual Concept00:35:47 - Real Estate Investments and Downtown Revitalization00:44:30 - The Launch of the Coffee Concept00:49:00 - Final Thoughts and Advice on Hospitality and BusinessThis podcast is brought to you by Storyboard Living.

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