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In the latest episode of Cultured Cannabis, we delve into the inspiring journey of Chris Relo, the dynamic founder of Relo’s Wraps. Chris's story is one of resilience, creativity, and unwavering authenticity. His path from a young cannabis enthusiast to a pioneering entrepreneur in the hemp industry is nothing short of remarkable.
Chris began Relo’s Wraps two years ago, integrating his love for music with his passion for cannabis. "I started Relo’s Wraps because I wanted to create something that blended my love for hip-hop with the benefits of cannabis," Chris shares. The logo of Relo’s Wraps reflects this unique fusion, symbolizing both his musical roots and his innovative approach to the cannabis industry.
His journey into the world of cannabis began in his late teens. "I did indulge in cannabis a lot. It's something that I do enjoy for the healing benefits," Chris explains. He emphasizes the role cannabis played in his creative process, inspiring lyrics and concepts for his music. However, Chris’s relationship with cannabis has evolved over the years, especially with the responsibilities of fatherhood.
Now a father, Chris is thoughtful about his consumption and its impact on his children. "I try to make sure my kids are never around when I partake," he says. He believes in educating his children about cannabis and its uses, stressing the importance of understanding its medicinal properties and the right time and place for its use.
Chris's entrepreneurial spirit is evident in his approach to his business. He draws from his experience in the liquor industry, applying lessons learned to his own venture. "Everything I do, the way I brand myself, the way I speak to people, my relationships and the product itself, everything's a business card," Chris states. His commitment to quality and authenticity is clear in every aspect of Relo’s Wraps, from the packaging to the product itself.
The packaging of Relo’s Wraps is a testament to Chris’s attention to detail and desire to stand out. "I wanted something that stood out in a grand scheme of things," he explains. The design, which includes subtle messages and artistic elements, reflects his creative vision and dedication to his craft.
Chris's journey is also marked by personal loss and the profound impact it has had on his perspective. "A little over a month and a half ago, I lost one of my best friends," he shares. This loss has deepened his appreciation for life and his commitment to treating others with kindness and respect. "People are the currency, it's not money. It's how you treat others," Chris believes.
Through his music, his business, and his interactions with others, Chris strives to be a positive influence. His advice to others is simple yet profound: "Be yourself. That's the best thing that anybody can do. That's how you become dangerous because you're you." This philosophy underpins everything Chris does and is a powerful reminder of the importance of authenticity.
As Chris looks to the future, he envisions Relo’s Wraps becoming a household name. "I want this product to be enjoyed worldwide," he says. His ultimate goal is not fame for himself but success for his brand and the positive impact it can have. "I'm just trying to be a good man, a righteous man," Chris concludes.
Chris Relo’s story is one of perseverance, creativity, and genuine passion. His journey offers valuable lessons on the importance of being true to oneself, the power of resilience, and the impact of kindness. Tune in to Cultured Cannabis to hear more about Chris’s inspiring journey and the vision behind Relo’s Wraps.