Classical Conditioning (& Why We Buy Stuff We Don't Need)
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Classical Conditioning (& Why We Buy Stuff We Don't Need)
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Ever wondered why hearing your phone notification alone gives you a rush of excitement and/or terror? Or why certain people can't stomach certain foods? Or why Snoop Dogg is in every commercial ever, for no discernible reason?
Welcome to Psychology I.R.L! Today's episode - Classical Conditioning, and how it can be used in advertising to convince us to buy products we don't need, and often don't even really want.
Apologies to any Russian listeners I may have at this point in time or any point in the future. Also, yes, I know that 'desireties' isn't a word but language is arbitrary so I can say whatever I want and you can't stop me.
This show is written, performed and produced by me. Music by Matt Ponio.
References:
12:01 - Garcia & Koelling, 1966
26:34 - Solarz, 1960
26:37 - Chen & Bargh, 1999
27:28 - Gorn, 1982
28:32 - Alpert, 2005
28:37 - Pornpitikpan, 2012
28:40 - Vermeulen, 2015
29:51 - Grossman & Til, 1989
33:51 - Riley & Anderson, 2015
34:01 - Till et al., 2008
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