A step-by-step guide from someone who got me to buy one.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

Things you'll learn in this episode:

02:00: The difference between a paid partnership and traditional ads
13:00: The most important thing NOT to do if you offer paid partnerships
14:00: The first 3 things to do if you want to offer paid partnerships
23:00: What to include in a partnership proposal
27:00: Partners aren't paying for what you think they're paying for
33:00: How (and why) to incorporate a video into your proposal
42:00: How to figure out what to charge for a partnership
47:00: The 3 most effective ways to attract partner leads

Show Notes:
Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLu

LaShonda Brown: https://www.youtube.com/@LaShondaMBrown

Double Your Price by David Falzani: https://amzn.to/3EJiOAI

Oversubscribed by Daniel Priestley: https://amzn.to/3X9hQnD

To Connect with Lex Roman:

Newsletters: https://lexroman.com/newsletters

LinkedIn: https://www.linkedin.com/in/lexroman/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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How to get your ideal clients to buy.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

12 things you'll learn in this episode:

04:00: The most important thing to learn when interviewing your customers
09:00: How to apply the "jobs to be done" theory to your product
13:00: The difference between understanding buyers and understanding why they bought a product
19:00: How to combine customer research with customer conversations you already have
24:00: The two questions I ask everyone who buys from me
27:00: 3 powerful questions to ask in a customer discovery call
33:00: 3 assumptions marketers make that are usually wrong
41:00: The one thing you should assume drives most customer decisions
46:00: How to get more conversions from your headlines
47:00: How to improve your call to action
50:00: The best way to improve your email list signup page
1:01:00: The best news perfectionists will ever hear

Show Notes:
The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkR
The Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBn

Breakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZ

To Connect with Katelyn Bourgoin:

Website: https://learnwhywebuy.com/
Twitter: https://x.com/KateBour

LinkedIn: https://www.linkedin.com/in/katebour/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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This is how you build a media company.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

Things you'll learn in this episode:

00:00: Introduction

07:00: How to use emotional brainstorming to create a successful newsletter

13:00: Two newsletter format that work in any niche

18:00: 4 ways to create a newsletter/social media flywheel

30:00: Never be the only evangelist for your brand

32:00: 5 times you need to be visible as a founder (even if you're not the face of your brand)

38:00: A must-read book for anyone who plans to sell merchandise

47:00: The story of Dad Gang

48:00: How to sell branded merchandise

Show Notes:
Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=y-CEXkyLJlaxvPF_

This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear by Bobby Hundreds: https://amzn.to/4jq9v8E

To Connect with Rob:

Website:https://www.wtfdivorce.com/

Instagram: https://instagram.com/wtfdivorce
Podcast: https://podcasts.apple.com/us/podcast/wtf-divorce/id1592952913

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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