If you've listened to Color Bar, you know we are huge pet fans and Kim has a houseful with her furry babies, so on this episode of Color Bar, we’re diving into the booming world of pet marketing — and how brands are taking a page from the human playbook. Kim and Fleetwood go shopping for a first-hand look. From omni-channel strategies and localized in-store experiences to digital integrations and hyper-personalized direct mail, pet retailers and healthcare companies are going all-in to connect with today’s pet parents.

We explore how national pet brands are customizing messaging at the store level, how tech is showing up in physical signage, and why treating pet owners like savvy consumers (because they are) is lifting response rates and building brand loyalty. Whether you’re in retail, healthcare, or marketing to humans or hounds — there’s something to learn from the way we’re all wagging toward more engaging experiences.

We talk marketing most of the time on Color Bar—but today, we’re diving into the world of sales and the essential connection between the two. Our guest is Marc Nudelburg, President of OnTheBall (OTB), a dynamic organization focused on helping sales leaders train smarter, connect differently, and grow with intention.

Whether you’re a B2B sales leader, part of a sales team, or just looking to sharpen your edge, this episode is packed with insights, including:

• How to use social platforms to connect with the right people and grow your business
• Leveraging tools like Sales Navigator, ZoomInfo, and video to break through the noise
• Building your personal brand in an authentic way
• Balancing AI-generated content with real human connection
• Why discipline and consistency are the true differentiators in sales success

Marc shares actionable strategies, stories from the field, and a refreshing perspective on modern sales.

👉 Want to go deeper? Connect with Marc on LinkedIn and schedule one of OTB’s famous “virtual coffees” to continue the conversation beyond the pod.

This week, the Marketing Executives Group (MEG) event is taking place in Chicago, alongside the National Restaurant Association Show — and our very own Kim Opdyke is on the ground.

In this episode, Kim shares firsthand insights into the key topics shaping conversations among dining industry marketers at MEG. From enhancing loyalty programs and leveraging AI in both marketing and operations, to launching new store openings and staying ahead of evolving trends — this episode covers it all.

Tune in to get a pulse on what’s next in restaurant marketing.

🔗 Learn more about MEG:
https://restaurant.org/events-and-community/conferences/marketing-executives-group/