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Commerce Today

Commerce Today

著者： Joshua Warren
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 Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.© 2025 CommerceToday.fm マーケティング マーケティング・セールス 経済学
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  • Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus

    Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
    2025/05/13
    In this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce business. Reach out to Joshua on LinkedIn for detailed instructions and formulas mentioned in this episode.
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    21 分
  • Episode 122: Is Hyvä the Fast Track to a Modern Frontend? 5 Tests for Any Ecommerce Team

    Episode 122: Is Hyvä the Fast Track to a Modern Frontend? 5 Tests for Any Ecommerce Team
    2025/05/06
    A slow storefront is a leaky bucket for conversions (and money!). In 13 minutes I will give you five quick “leak tests” to decide if Hyvä should replace your Magento/Adobe Commerce theme (or if you should consider moving off of another platform for the performance of Hyvä)—no fluff, just actions you can run today. In this episode * * Speed baseline: run Core Web Vitals and spot the red flags. * Dev velocity: why Hyvä cuts dev hours in half. * Feature fit: B2B, Adobe Commerce, extension compatibility—myth-busted. * Total cost: how a Hyvä build trims 40-50 % off year-one spend. * Team DNA: the skill mix that ramps fastest. I’ll wrap with common pitfalls and an invite for a free 30-minute Hyvä Feasibility Call (or just DM me on LinkedIn for the one-page checklist). Listen, test your site, and plug the leaks.
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    13 分
  • Episode 121: Replatforms Fail in the Boardroom - 3 Blindspots to Fix Now

    Episode 121: Replatforms Fail in the Boardroom - 3 Blindspots to Fix Now
    2025/04/29
    Most “failed” ecommerce replatforms were sunk long before the first sprint—right at the leadership table. In this live episode I break down: * The “Why‑Now” Gap – how shiny‑object buys turn into seven‑figure write‑offs. Scope Without a P&L Owner – why committees bloat budgets and delay launches. Kill‑Switch Chaos – the tightrope between zombie projects and trigger‑happy cancellations. You’ll leave with a simple 90‑Day Pilot Playbook that keeps projects lean, measurable, and worth betting on—and a one‑page “success contract” template you can swipe today. Need the template? DM me pilot on LinkedIn and I’ll send it over.
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    14 分

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