『Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs』のカバーアート

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

著者: Annette Richmond MA
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このコンテンツについて

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.


This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.

ABOUT


As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.


© 2025 Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • 099 - Stop Overthinking Your Short Videos: Here’s What Actually Matters
    2025/04/30

    Send us a text

    If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do.

    In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say.

    10 Top Takeaways

    🔹Your audience doesn't care about your appearance.

    🔹Focus on delivering relevant content.

    🔹Short videos (20-90 seconds) are most effective.

    🔹Write how you speak for better engagement.

    🔹You don't need to be an expert to share valuable insights.

    🔹Consistency builds trust with your audience.

    🔹Don't overthink your video content.

    🔹Your unique voice is what matters most.

    🔹Focus on one idea per video for clarity.

    🔹Stop worrying about perfection in your videos.

    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

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    6 分
  • 098 - 10 Game-Changing ChatGPT Prompts To Get You Better Results
    2025/04/23

    Send us a text

    If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work.

    In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms, so it feels more like a strategic assistant and less like a cringey salesperson. Whether you’re writing a LinkedIn post, drafting video scripts, or summarizing your own podcast transcript, these prompt strategies will save you time and help you get better results.

    5 Top Takeaways

    🔹Say no BS, no fluff in your prompt—set the tone up front or prepare for a cleanup.

    🔹Use ChatGPT to summarize, organize, and label messy transcripts or notes.

    🔹Feed it examples that worked well for you to shape tone and structure.

    🔹Stack prompts for better results—layer your request, don’t go one-liner.

    🔹Ask for a BS check to cut exaggerated, vague, or cringey language from your drafts.

    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

    続きを読む 一部表示
    8 分
  • 097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)
    2025/04/08

    Send us a text

    Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.

    I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging.

    Topic included

    🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book.

    🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact.

    🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process.

    🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language.

    🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets.

    🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

    *********************************************
    If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

    Go to ContentMarketingSchool.org/5stepvideo


    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    💙 Find me on Bluesky @annetterichmond.bsky.social

    ********************************************

    For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
    YouTube: https://www.youtube.com/@blackdogmarketingstrategies
    TikTok: https://www.tiktok.com/@annetteadvises
    Instagram: https://www.instagram.com/annetteadvises/
    LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

    続きを読む 一部表示
    28 分

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